My guess it is to announce the winner at the same time they officially announce the next contest...the one with "a great prize from a sponsor you will all recognize". We are all anxious to see who won, but another day won't hurt. Plus with this deadline, I don't think it will get moved back again. Look on the bright side. Now you don't have to keep checking throughout the day to see if it's been posted yet. Your work productivity will go up 30%!