This entire thread is going or has gone off the rails. Reading complaints about complainers isn't necessarily helpful either. DIRECTV set a precedent by giving many customers discounts. Their business model allowed for it. Now people expect it. That is not surprising. For the first time in over 5 years, I have not been offered a fairly significant monthly discount for 12 months after calling in earlier this month. Now for the first time, as a 17 year DIRECTV customer I am ready to find another provider if a fairly significant monthly discount is not offered when I call back early next week before the NFL season starts. NFL ST no longer interests me nearly as much as it used to and I believe I can find an alternative provider at a better price than DIRECTV's standard pricing.