On the 1080p front... I've re-downloaded a bunch of my iTunes content and can definitely say I see a big improvement over the 720p previous downloads. I don't yet have an Apple TV to see these on my big screen... but on my iPad and my 24" iMac they look very noticeably better. They probably do not compare as well with Blu-rays that I own... but I wouldn't expect them to... so I'm mostly impressed here. The only thing I wish... is that there were some better way to get the 1080p downloads for movies/tv shows you already own. It would be nice if there were a simple way to see what you've already purchased that has a 1080p download that you could tag and download. Also would be nice if there were an easier way to remove the 720p file after you get the 1080p download. There's a lot of manual tinkering I have to do to get things updated.