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Apple reportedly pitching ad skipping technology to cable companies

Discussion in 'IPTV Hardware' started by Athlon646464, Jul 16, 2013.

  1. Athlon646464

    Athlon646464 Gold Members DBSTalk Gold Club

    Feb 23, 2007
    Uxbridge, MA
    Apple reportedly pitching ad skipping technology to cable companies

    Tim Stevens, forever known as a bearded legend and a dignified gentleman in the realm of Engadget, once placed a small sum of money into a charity bet with Gene Munster. At question, as you'll likely surmise, was whether or not Apple would reinvent television before the end of the year.

    The outfit's CEO has since upgraded the Apple TV from a hobby to an "area of intense interest," and it seems that discussions are indeed in the works. Jessica Lessin, formerly of Wall Street Journal fame, has been known to break an Apple story or two, and she's recently published a report that puts Apple and cable companies at the table to discuss the premise of ad skipping.

    Full Story Here

  2. Stewart Vernon

    Stewart Vernon Roving Reporter Staff Member Super Moderator DBSTalk Club

    Jan 7, 2005
    Kittrell, NC
    You have to figure there will be a fee involved here... that Apple would pay to the channel... and you have to figure that fee gets passed to the consumer/subscriber... so we may get the answer to the question "How much would you pay to skip commercials"... because that's the elephant in the room. IF people are willing to pay more to skip commercials, then the channels might like that scenario as it would be more guaranteed revenue direct from the viewers.

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