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Article on Mike White, CEO of DIRECTV...authentication, 3D, TV Everywhere

Discussion in 'DIRECTV General Discussion' started by Satelliteracer, Jul 26, 2010.

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  1. Jul 27, 2010 #41 of 298
    Doug Brott

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    For the gazillionth time .. this will NOT be 400 HD PPV channels. The content will be delivered differently. There may be some additional PPV channels, but it will be small. There is plenty of capacity for missing HD channels (both present and future).
     
  2. Jul 27, 2010 #42 of 298
    Satelliteracer

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    I understand that position, fair point. I would only say that Authentication goes beyond just "the web" and it's very much a big deal in where the viewing experience is going in society in the next 5, 10 , 20 years.

    There's no doubt, in my mind anyway, that authentication is part of the new frontier and as a result, everything gets a touch more complicated with agreements and such.

    This is why when people say "Company X has a deal with channel Y", well it's not apples to apples anymore on so many levels. I would also argue that no longer is it just about dollars and cents anymore either. A common theme I read is "Company Y isn't willing to pay channel A's demands". Of course money is always an important part, but there are many other attributes involved as well. In essence, often times the financial parts can get worked out in a deal but it's the other stuff that delays things.
     
  3. Jul 27, 2010 #43 of 298
    Satelliteracer

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    +1

    Doug is absolutely correct.
     
  4. Jul 27, 2010 #44 of 298
    digitalfreak

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    Agreed. I've seen quite a few of the "new" 3D movies and have not been impressed. With very few exceptions, it seems to be a gimmick more than anything.
     
  5. Jul 27, 2010 #45 of 298
    Alan Gordon

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    I'm very glad to hear it goes beyond "just the web".

    I'm happy with DirecTV, and while I don't mind DirecTV dabbling in technologies like "TV Everywhere" (or whatever name you want to give it), TVApps, DirecTV2PC, etc., what I REALLY want to see them do is continue to focus on their TV service.... whether it's remaining competitive with their channel lineup, new services that enhance their TV service (Whole Home DVR), or enhancing their current TV services (some DVR features I can think of, as well as more customization for WHDS).

    ~Alan
     
  6. Jul 27, 2010 #46 of 298
    georule

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    I would agree with White that the 2009 new adds numbers were a blip due to temporary circumstances that are rapidly disappearing. I am one of those adds, and I know what drove me to it --a local cableco that I had finally reached the end of my rope on waiting for them to provide more HD. But that local cableco, a year later, is about to add enough HD channels in my neighborhood to at least be competitive. If they had done that 14 months ago, I might not be here writing about this (tho I've been very happy with my choice to move).

    I'm not saying DirecTV doesn't still have advantages to offer (you don't really emotionally understand the difference it will make for you between a 160GB Comcast DVR and a 500GB DirecTV DVR until you've had one; tho Comcast is now up to 250GB, it still isn't enough). But that early 2009 degree of separation for people like me who really care about HD is closing to something more like the long-term difference it will maintain going forward rather than the gaping maw it was for awhile there.
     
  7. Jul 27, 2010 #47 of 298
    mreposter

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    Multichannel News is an industry-targeted news service, not really consumer-oriented. He addressed many of the hot topics in the industry now - 3D, authentication (web accessible content), the relationship between Directv and Liberty, etc.

    For a guy who has only been with Directv for six months and used to work for Pepsi, he seems to have a fairly good grasp of what's going on. I don't think he said anything surprising, it was all pretty much in line with what Directv has been saying for the last year or so, but that's to be expected.
     
  8. Jul 27, 2010 #48 of 298
    wilbur_the_goose

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    Doug,
    You should be proud of me - I learned the PPV lesson ;)

    Question though - could somebody explain "authentication"?
     
  9. Jul 27, 2010 #49 of 298
    ffemtreed

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    Can you give any insight on how the channels will be delivered.
     
  10. Jul 27, 2010 #50 of 298
    BudShark

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    If you want to allow someone to watch/record something on DirecTV hardware, like an HR24 - and then open that up to allow them to watch the programming the distributor makes available (online HBO for example) or make it so they can watch the programming on their HR24 from another location (like an iPhone) - you need an agreed upon method for authentication.

    Basically - its the mechanism to allow DirecTV to be more versatile with its subscribers regarding when, where, what, and how you watch your programming. They want to be your content provider - NOT just your DVR and satellite TV provider.
     
  11. Jul 27, 2010 #51 of 298
    woj027

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    What about this quote from the last paragraph of the article.

    "as well as in our relaunch of movies later this year"

    relaunch of movies? I figure this is about the 400 HD movies, but the "relaunch" is an interesting term.
     
  12. Jul 27, 2010 #52 of 298
    Doug Brott

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    "Relaunch" will be about the look and feel, but it will retain many similarities to what you are currently used to.
     
  13. Jul 27, 2010 #53 of 298
    hdtvfan0001

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    Amazingly...some just can't understand/accept this simple fact.
     
  14. Jul 27, 2010 #54 of 298
    woj027

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    Oh, ok. it just seemed like an interesting word choice.
     
  15. Jul 27, 2010 #55 of 298
    hdtvfan0001

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    Satellite-Rocket talk I suppose. :lol:
     
  16. Jul 27, 2010 #56 of 298
    aa9vi

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    "MCN: So, no plans for a broadband offering?
    MW: We certainly think that providing broadband to our customers through some kind of bundle is an important strategy for us, but we’ve been doing it by partnering up with a number of diff erent telcos. Frankly, we have enough telco partnerships that we should be able to reach 90% of the entire U.S. with broadband bundles. And we’re going to continue to look for ways to do that more smoothly and to provide even more robust bundled offerings. I see us more as the aggregator working with other partners on broadband than us literally providing the wires or the network. "

    Uh.... I'm not so sure about that 90% figure, buddy. Just in Chicago alone (market #3) there is no bundle partner since AT&T has DSL landline/UVerse and Communinistcast has it's own services. I thought their deal with Verizon had lapsed since they have FIOS now. What about other large markets?
     
  17. Jul 27, 2010 #57 of 298
    harsh

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    This may be the DIRECTV-centric vision of authentication but the more widely accepted view is that it involves having a web login for content that you subscribe to. It represents an entirely Internet delivered experience.

    For a company like DIRECTV there may also be some opportunities to authenticate their own content for subscribers to other services.

    http://newteevee.com/2009/03/05/media-companies-plan-weapons-of-mass-authentication/

    http://www.multichannel.com/article/262152-Satellite_Telcos_In_TV_Everywhere_Camp.php
     
  18. Jul 27, 2010 #58 of 298
    reber1b

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    I had an interesting converation with one of the consumer electronics people in my local Costco a few weeks ago. I asked him when Costco would be getting in 3D TV's. He said they are waiting for the newer technology sets, which will not require glasses. He mentioned a plasma set that will have 3 layers of screens to create a 3D effect. Unfortunately he didn't have time to talk to me all day, so that's all I found out
     
  19. Jul 27, 2010 #59 of 298
    hdtvfan0001

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    He's got a long wait. :D

    The only 3D plasma's I saw at CES from 3 different manufactuers all didn't use 3 layers of screens...they had a polarizing filter on top of a single screen with "wave pulse plasma" technology.
     
  20. Jul 27, 2010 #60 of 298
    inkahauts

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    SO basically expect Directv2IPad this fall, followed by DIrectv2Mobile soon after...
     
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