Not an industry, but certainly a segment of the MVPD marketplace. DIRECTV drew their quarterly average significantly below 1 million lost with today's announcement of only 590,000 lost in Q3. The actual revenue is around $37.5 billion. While DISH's DBS ARPU is over $100, DIRECTV's ARPU is considerably higher. While Q3 is usually one of the better quarters, DIRECTV has decidedly decreased their net subscriber losses and I expect that DISH's DBS losses will also diminish (they may even post a gain). While DIRECTV is sloughing off customers at around 17-20% rate per year, DISH DBS is evaporating in the mid single digits annually.