AT&T Thinking Of Dropping The Name DIRECTV

Discussion in 'DIRECTV General Discussion' started by toofastgtp, Jan 22, 2015.

  1. Jan 25, 2015 #81 of 152
    longrider

    longrider Well-Known Member

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    What I find interesting is how industry specific the renaming practices are. In telephone my company has been Mountain Bell, US West, Qwest, and now Century Link. Cable where I used to live has gone from United Cable, to a name I forget, to AT&T, to Comcast. Airlines also lose a name in a merger. However oil companies make a point to keep all the different names, sometimes reflected in the corporate name - ConocoPhillips, ExxonMobil, and sometimes not - ConocoPhillips also owns Union 76 and Valero owns Diamond Shamrock. Or look at rental cars. You see a dozen counters at the airport but 3 companies control 9 brands and 95% of the market.

    I do expect the DirecTV name to go away as a separate name but it could stick around as part of a name. AT&T DirecTV? What I don't expect is the footnote style - DirecTV, an AT&T company or DirecTV, a subsidiary of AT&T
     
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  2. Jan 25, 2015 #82 of 152
    wilbur_the_goose

    wilbur_the_goose Hall Of Fame

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    STUPID.

    Actually, AT&T should change their name. They don't exactly do "T"elegraph anymore...
     
  3. Jan 25, 2015 #83 of 152
    swaff

    swaff Hail to the Redskins

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    Corporate Headquarters is in Dallas.

    Headquarters for Mobility remains in Atlanta where it's been since all of the last merger activity.

    I don't see El Segundo going away anytime soon.

    As to the name, I've heard Mr. Stephenson say on many occasions that we bought the premium company.

    I tend to agree that this was put out there as part of the testing for reaction and to get headlines for a couple of days or so.
     
  4. Jan 26, 2015 #84 of 152
    GLJones

    GLJones AllStar

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    They can't do this easily. How are they going to change the logo on the satellites? You can see right in the commercial that they have the DirecTV logo on them and no way to change it.

    o_O
    U
     
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  5. Jan 26, 2015 #85 of 152
    armophob

    armophob Difficulty Concen........

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    I will take that bet. Remember Cingular?
     
  6. Jan 26, 2015 #86 of 152
    harsh

    harsh Beware the Attack Basset

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    One of the "don't panic" promises was that El Segundo would remain the DIRECTV center of operations during the assimilation.
     
  7. Jan 26, 2015 #87 of 152
    Coachbulldog

    Coachbulldog Member

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    More than the name change, I'm worried that AT&T will ruin Directv's customer service. Even though I have been critical with Directv's lack of mobile streaming options, in the 12 years I have been with them their customer service has always been great. On the other hand, AT&T's reputation for customer service, at least in the area where I live, is lousy. Now that Directv appears to be coming on board with more mobile streaming options I am looking forward to staying with them. But customer service is important to me and I hope AT&T doesn't push me and other customers away.
     
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  8. Jan 26, 2015 #88 of 152
    swaff

    swaff Hail to the Redskins

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    Remember Cricket? Oh, wait. We're still using that name.
     
  9. Jan 26, 2015 #89 of 152
    damondlt

    damondlt New Member

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    I Agree with James.
    If I spent 50 Billion dollars on a company, I would certainly call it by the Parent name.
    Like it or Not ATT is by far a Giant in value compared to Directv.

    Not sure why anyone would be really surprised at this. Its a Quite common practice.
     
  10. Jan 26, 2015 #90 of 152
    Laxguy

    Laxguy Honi Soit Qui Mal Y Pense.

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    I'd do massive surveys and a few focus groups before deciding to keep or change the name of a major acquisition. ATT is doing just that.
     
  11. Jan 26, 2015 #91 of 152
    James Long

    James Long Ready for Uplink! Staff Member Super Moderator

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    The story and reaction in itself are a trial balloon. Not only does it get people used to the concept of a non-DirecTV name, it allows AT&T to gauge reaction.
     
  12. Jan 26, 2015 #92 of 152
    swaff

    swaff Hail to the Redskins

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    :up:
     
  13. Jan 26, 2015 #93 of 152
    Laxguy

    Laxguy Honi Soit Qui Mal Y Pense.

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    Yes, and as someone else mentioned, keeps them in the news!
     
  14. Jan 26, 2015 #94 of 152
    stickywicket

    stickywicket Cool Member

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    I like it. This makes sense to me.
     
  15. Jan 27, 2015 #95 of 152
    VLaslow

    VLaslow Active Member

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    So, I wouldn't know if I was signing up for Uverse service or DirecTV service? Perfect!
     
  16. Jan 28, 2015 #96 of 152
    CraigerM

    CraigerM Well-Known Member

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  17. Jan 28, 2015 #97 of 152
    DN2014

    DN2014 New Member

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    But that is different, Cingular bought AT&T wireless, and kept the AT&T name
     
  18. Jan 28, 2015 #98 of 152
    Laxguy

    Laxguy Honi Soit Qui Mal Y Pense.

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    TWC and Comcrap excepted!
     
  19. Jan 29, 2015 #99 of 152
    damondlt

    damondlt New Member

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    I really don't think most customers or potential customers really care what it's called.
    I'm sorry, but I really don't see Direct being flooded with phone calls over a name change.
    Huge corporations have name changes all the time , from mergers and buyouts.
    Most people do not care what they do.

    I bet most customers don't even know Att is in the process of owning directv.
     
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  20. Rich

    Rich DBSTalk Club DBSTalk Club

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    Sadly, I believe you're correct.

    Rich
     

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