AT&T TV Launches Nationwide Feb. 2020

Discussion in 'DIRECTV General Discussion' started by CraigerM, Dec 12, 2019.

  1. lparsons21

    lparsons21 Hall Of Fame

    5,449
    623
    Mar 4, 2006
    Herrin, IL
    Other than ATT’s statements claiming it is a premium service, there is nothing there that makes it so. Higher priced, missing channels compared to somewhat equivalent channels on their sat service, a contract with ETF. So what do you think makes it a premium service compared to YTTV?


    Sent from my iPad using Tapatalk Pro
     
  2. Steveknj

    Steveknj Icon

    1,455
    138
    Nov 14, 2006
    I didn't say it's all "there" yet. Eventually they will have around the same offering as SAT. But from the CEO's comments when they first talked about this, that was his goal. You could tell. He talked about how there's no truck roll involved, how the hardware is do it yourself and so forth. There was no mention of this product competing with YTTV. Isn't there many more channels with ATT&T TV (not the NOW service) than with YTTV?

    I'm also not saying it's a good idea, or that it's even much better than YTTV though, and like you the perception of the consumer will be to compare it to YTTV rather than, say DISH or cable. And that's where AT&T is going to have issues.
     
  3. lparsons21

    lparsons21 Hall Of Fame

    5,449
    623
    Mar 4, 2006
    Herrin, IL
    I know that ATT leadership has put out statements about what it will be and all that, but IMO, that’s more marketspeak than anything else. All of that is to make it appear to be better than it really looks like it will be. The things about truck rolls and all is good, but the pricing guesses we’ve seen so far don’t really seem to reflect that, that seems to be the money they will save and keep. As to channel counts, well I suppose they could have more channels in the product, but will they be channels most care about that YTTV and others don’t have?

    Personally the only product that ATT is talking about that might be of interest is HBO Max depending on exactly what is include in that package.

    IMO, all of this from ATT is trying to salvage the wreck of a bad deal they made when they bought DirecTV.


    Sent from my iPad using Tapatalk Pro
     
  4. gio12

    gio12 Icon

    1,160
    74
    Jul 31, 2006
    Miami, Fl
    Not really. depends on what you need maybe? YTTV is better overall in so many aspects.

    Monthly Price: YouTube TV vs. AT&T TV Now

    YouTube TV
    • $50/month for 70+ channels
    AT&T TV Now
    • AT&T TV Now Plus: $65/month for 45+ channels
    • AT&T TV Now Max: $80/month for 60+ channels
    Cloud DVR: YouTube TV vs. AT&T TV Now

    YouTube TV
    • Unlimited cloud DVR storage
    • Recordings kept for 9 months
    AT&T TV Now
    • 500 hours of cloud DVR storage
    • Recordings kept for 90 days

    Supported Devices: YouTube TV vs. AT&T TV Now

    YouTube TV
    • Google Chromecast
    • Roku
    • Apple TV
    • Amazon Fire TV
    • Xbox One, Xbox One S and Xbox One X
    • Select smart TVs
    AT&T TV Now
    • Google Chromecast
    • Apple TV
    • Amazon Fire TV
    • Select Samsung Smart TVs
     
    rey_1178 and Dishdude714 like this.
  5. lparsons21

    lparsons21 Hall Of Fame

    5,449
    623
    Mar 4, 2006
    Herrin, IL
    He’s not talking about the ATT TV Now product, but the forthcoming ATT TV product that will have channel lineups similar to DirecTV lineups.

    For that the customer gets a 2 year contract, reduced subscription fee the first year, an activation fee, RSN fees for some packages and an ETF.

    It should be noted that the starting price is $59.95 for the lowest package which is higher than YTTV in the first year by about $10. But that same package rises to $83(?) in the second year which is $33 higher than YTTV. All this is what we know now since the service hasn’t actually launched yet.

    IMO, the only thing ‘Premium’ about the upcoming service is the premium price it supposedly will come in at.



    Sent from my iPad using Tapatalk Pro
     
  6. gio12

    gio12 Icon

    1,160
    74
    Jul 31, 2006
    Miami, Fl
    Looked up Xtra in my Zip code. After 1 year prices goes to $135/mo.
    YTTV and Philo give me about the same except for all the Fox Sports outside of my market for $70.
    If I did YTTV and Fubo I would get much sports, slightly different and pay $100 a month.

    Basically all the same main channels and I lose some Fox Sports for less than half price. Buy I dot get AT&Ts Google box that will spy on me, 2 yr contract and horrendous AT&T service.

    Yes, most folks only know cable, sat and uverse. But MORE and MORE people are catkin on to streaming or saying screw it and go OTA. I see more house with OTA now and it looks like the 70's!
    Add Netflix and Prime and you good, unless your a Sports geek. Then get Fubo or go to a sports bar. Hell watch at a friends house who is over paying for that right.
     
  7. lparsons21

    lparsons21 Hall Of Fame

    5,449
    623
    Mar 4, 2006
    Herrin, IL
    For me ATT might have one product I’d be interested in and that’s the upcoming HBO Max. It all depends on how it is structured and also how Comcast’s Peacock service will be structured.

    Currently using a combo of Sling Blue/Hulu/CBS All Access for about $56/month and have all the shows I’m interested in and a few sports channels. Wouldn’t fit a sports fan but I’m not one, so that’s fine.


    Sent from my iPad using Tapatalk Pro
     
    gio12 likes this.
  8. Steveknj

    Steveknj Icon

    1,455
    138
    Nov 14, 2006
    Channels that people don't care about......that's highly subjective. What you care about and what I care about are probably different. So who's to say who has the better channels? Again, I really think their goal is to ditch SAT and get the premium TV watcher over to OTT. Will it work? I think if they did it two years ago, maybe, but the fact that when people hear "streaming" or "TV over the internet" they think it's different that SAT and it should cost less. That's where they screwed up. Not to mention, their product brand naming is confusing. I would have called it DirecTV via the Internet or something and sell it as such. DirecTV has brand recognition and integrity. And I'd also forego contracts which is outdated. Even cable doesn't have them.
     
  9. Steveknj

    Steveknj Icon

    1,455
    138
    Nov 14, 2006
    Again, there's no channel list here. I'd bet there are at least 20 or more channels that YTTV doesn't carry. It's considered a "premium" service. And we have no idea if it's "better" yet, until we try it. Honestly, coming from the DirecTV experience, when I tried YTTV I absolutely hated the interface. It was hard to navigate, hard to scroll through. YMMV though, and everyone watched TV different. From what it sounds like, the AT&T TV interfaces feels much more like traditional TV.
     
  10. Steveknj

    Steveknj Icon

    1,455
    138
    Nov 14, 2006
    Uh yeah, I know you have a Dolphins logo as your Avatar, but how does going to a friends house or a bar make any sense here. I'm a sports fan and watch at least 5 games a week. I'm going to go to a friend's house every time? And if I want to a bar, drinks alone would make it more expensive than having DirecTV or cable.

    Sometimes you streaming folks just sound like cults. Our way is better!! No other way could work. You don't watch TV like I do, it doesn't work for me.
     
  11. NashGuy

    NashGuy Well-Known Member

    1,116
    238
    Jan 30, 2014
    Nashville, TN
    Well, partially. But just because someone likes something different than you and opts for that doesn't mean that they are dumb. There absolutely will be consumers who find that AT&T TV is the best deal for them given their set of preferences (which are different than yours).

    Take, for instance, my parents. They have zero desire to watch all their TV via something like a Roku or Apple TV. Not gonna do it. They're used to a remote with dedicated buttons for channel up/down, 0-9, channel guide, DVR, mute, etc. And given the combination of channels that they watch, they'll need a full-scale cable TV service with a capacious DVR. They want to pay as little as they can to get what they want but there are certain things that they're just not willing to give up to get it. If their cable box also offered the ability to watch popular apps like Netflix and YouTube on it rather than having to switch inputs and remotes (which my Dad can never figure out), that would be a bonus. If it had a remote with voice search, that would be a bonus.

    AT&T Fiber plus AT&T TV looks like it could very well be the sweet spot for them. Total cost they would pay (based on current prices in the pilot cities) would be appreciably less than they pay now for DISH plus standalone Comcast broadband. It might be similar to the amount that they'd pay for a combo of Comcast broadband and TV but if they went that route, they'd be missing at least one of the channels they watch a lot, plus the DVR capacity would be only 60 hours versus AT&T TV's 500 hours.

    Are there going to be people who call themselves "cord-cutters" flocking to AT&T TV? No. But that's not who this service is targeting.
     
    I WANT MORE and syphix like this.
  12. NashGuy

    NashGuy Well-Known Member

    1,116
    238
    Jan 30, 2014
    Nashville, TN
    I disagree. The DirecTV brand is totally associated with a rooftop dish. Rather than try to educate the public out of that notion, it's better to just launch a whole new brand.

    As far as AT&T TV being marketed as "streaming" or "TV over the internet," they're NOT doing that. Go to their site and carefully read the marketing copy. Look at the videos they posted.
     
  13. gio12

    gio12 Icon

    1,160
    74
    Jul 31, 2006
    Miami, Fl
    nope, look it up. similar
     
  14. NashGuy

    NashGuy Well-Known Member

    1,116
    238
    Jan 30, 2014
    Nashville, TN
    It absolutely is more like traditional TV. All of the reviews I have seen so far -- which, admittedly, only amount to a few -- of actual AT&T TV users have been positive. Most of these folks switched to it from Uverse TV.

    For those asking how AT&T TV is a "premium" cable TV service, it comes down to offering a broad range of channels, lots of DVR storage, lots of on-demand content, and a dedicated box and voice remote customized for use with their service, but which also provides easy access to third-party streaming apps.

    For those criticizing AT&T TV because it's missing this or that niche sports channel or because it's missing this or that local channel or because it doesn't yet offer 4K content, I say: wait. All of that is coming. It hasn't even had its nationwide launch yet. Time and time again, AT&T leaders have said how AT&T TV will be on par with DirecTV and Uverse TV, how it will be their new flagship service. The only things we may not see on AT&T TV are NFL Sunday Ticket and maybe NFL Network (but then neither of those are on Uverse TV either). My guess is that NFL Network returns to all of AT&T's platforms in 2021 after the situation with NFL ST is resolved one way or another.
     
    rey_1178 likes this.
  15. lparsons21

    lparsons21 Hall Of Fame

    5,449
    623
    Mar 4, 2006
    Herrin, IL
    Well, at least you seem convinced! :)

    But for all of that, “Premium” service certainly isn’t fat channel counts, higher prices, contract with ETF, ‘activation fee’ and so forth. That describes cable/sat and those are losing subscribers by the drove. I don’t think ATT or you are paying attention to where the market is going, or at least not doing it very well.

    ATT’s sole reason for doing it the way they are is to try to save them money, and unfortunately for awhile some people will be sucked into it.


    Sent from my iPad using Tapatalk Pro
     
    mjwagner likes this.
  16. gio12

    gio12 Icon

    1,160
    74
    Jul 31, 2006
    Miami, Fl
    Its was a JOKE. Yes for a hardcore sports fan, hard to beat DIRECTV. But MOST sports fans, YTTV and FUBO will have maybe 80-90% covered. Those 10-20% will have to pay more and most dont mind.
    Yes, HUGE local sports fan, Big sports fan overall. So far I am good on games from what I watch. NFL, NBA, some NHL and MLB.


    Sent from my iPhone using Tapatalk Pro
     
  17. lparsons21

    lparsons21 Hall Of Fame

    5,449
    623
    Mar 4, 2006
    Herrin, IL
    For me, it is mostly scripted shows with a very small smattering of football, boxing or golf. So there are lots of ways to skin the streaming cat. Sports is still a weakness for some sports, but that will change over time too.

    As to ‘my parents’, I understand. My mom was that way, she stayed on cable because she knew how to use it, it had what she wanted to watch and she isn’t very techie.

    I’m 76 and am a bit of a geek, so diddling with this stuff is just more of the same things I’ve done for a long time. And my kids, all 50+, don’t care a whit about linear TV.


    Sent from my iPad using Tapatalk Pro
     
    syphix likes this.
  18. NashGuy

    NashGuy Well-Known Member

    1,116
    238
    Jan 30, 2014
    Nashville, TN
    I understand that maybe you don't have a professional background in marketing communications but, uh, "premium" absolutely connotes a higher-quality, fuller-featured product that comes at a higher cost. What, to your mind, would a "premium" live cable channel TV service look like? (And if your answer is that it has a lower cost in exchange for certain compromises, then you absolutely do not understand the meaning of the word "premium".)

    For those who have moved on from the cable channel bundle (including myself), AT&T's targeted product will be HBO Max, not AT&T TV.
     
  19. larry55

    larry55 Legend

    189
    4
    Jun 3, 2010
    I will not
     
  20. lparsons21

    lparsons21 Hall Of Fame

    5,449
    623
    Mar 4, 2006
    Herrin, IL
    Nope, no professional background in marketing. I worked for small companies and it was all face to face sales.

    As to what would be premium, well more sports is really what sets ATT’s satellite service off against Dish. And that should be where ATT’s service should also shine.

    But the negatives are bigger than the positives IMO. Like contracts, etf, activation fee, additional fees and so forth. That’s just the same old crap that is a big part of the dying cable/sat market space now.

    I’m hoping HBO Max turns out the way I want it to, we’ll know in a bit. Going to be interesting to see if ATT can really stop the shedding of subscribers across the board.


    Sent from my iPad using Tapatalk Pro
     
    gio12 likes this.

Share This Page

spam firewall

Advertisements