AT&T TV Launches Nationwide Feb. 2020

Discussion in 'DIRECTV General Discussion' started by CraigerM, Dec 12, 2019.

  1. Mar 2, 2020 #421 of 781
    Andrew Sullivan

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    The only way to get my business is, RSN's included. $50mo for the entire 2 year commitment. Simple huh? A bonus would be the inclusion of the PAC12 Network.
     
  2. Mar 2, 2020 #422 of 781
    Steveknj

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    For sure, if I could get the equivalent to what I have now and it cost me $50 less, I'd do it, but right now, it's only about a $25 savings (in the second and subsequent years). AND I don't get 3 key channels and not enough streams.
     
  3. Mar 2, 2020 #423 of 781
    Steveknj

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    I thought this was interesting:

    From Variety:
    AT&T TV’s Nationwide Launch Sidelines DirecTV, Intros Plans With Sticker Shock

    So it sounds like, for at least new users, DirecTV will not be their first option. As i said, I really think this is the beginning of the end for Sat. I don't think AT&T cares about it any longer.
     
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  4. Mar 2, 2020 #424 of 781
    b4pjoe

    b4pjoe New Member

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    They never cared about DirecTV Satellite. They only purchased it to get the subscribers.
     
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  5. Mar 2, 2020 #425 of 781
    compnurd

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    See how quick that changes when no one signs up for ATT TV
     
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  6. Mar 2, 2020 #426 of 781
    James Long

    James Long Ready for Uplink! Staff Member Super Moderator

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    They don't own the subscribers. They cannot force customers leaving DIRECTV to sign up for AT&T TV.
    AT&T owns a satellite delivery system that they are apparently willing to let die while trying to market streaming services as if they were a traditional MVPD ten years ago.

    Fading from being the #1 MVPD in the country to being #2 and still declining will affect their contract renewals. The powerhouse that could make a channel available to 25 million subscribers no longer exists. AT&T bought DIRECTV to become the powerhouse ... and now their buying power is slipping away.
     
  7. Mar 2, 2020 #427 of 781
    b4pjoe

    b4pjoe New Member

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    I never said they owned the subscribers. It is easier to keep a subscriber than to get a new one. Although AT&T seems to be trying to prove otherwise.
     
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  8. Mar 2, 2020 #428 of 781
    James Long

    James Long Ready for Uplink! Staff Member Super Moderator

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    The logic trouble is that DIRECTV and AT&T are separate delivery systems. They cannot keep customers - they can only convince them to sign up for the new service just like any other non AT&T TV subscriber.

    AT&T's challenge is more like Taco Bell, Pizza Hut and Kentucky Fried Chicken. Pizza Hut can't make their customers eat at Taco Bell when Pizza Hut is closed for the night. They can't even force you to buy tacos if you walk in to a combined store and they are out of pizza. All they can do is suggest and hope.
     
  9. Mar 2, 2020 #429 of 781
    lparsons21

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    ATT’s TV offering is in direct competition with YouTubeTV and Hulu+Live. But it suffers because of the 2-year contract, the huge jump in 2nd year pricing and nothing compelling in their channel lineup compared to those two.

    The pricing is the worst even if you assume YTTV and/or Hulu+Live would have a $10 increase this year. No matter how I look at at, ATT has nothing that makes it shine enough to want to pay for that self described ‘premium service’ that is really no better than what already exists at better pricing with no commitment.

    EDIT: I can’t help but notice that NashGuy has been strangely missing in action on all forums I’ve seen him post in.
     
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  10. Mar 2, 2020 #430 of 781
    compnurd

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    He is looking for all of that 4K, the missing channels and RSN's that were all "predicted" to show up
     
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  11. Mar 2, 2020 #431 of 781
    RickD_99

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    Ummm trying to think a bit outside the box here since it’s obvious no one at AT&T is capable of doing so...what about transitioning DirecTV sat service to a premium sports only service? As I’ve said a few times here if it weren’t for sports I would have kicked DirecTV to the curb long ago. Why not let the streaming service cover the traditional cable networks for those that want them and have a separate sat service for the sports nuts like myself? As I mentioned it would have to be premium: absolute minimum would be all sports channels in 1080p format and native 4K for those channels that offer it
    (hopefully the 4K offerings would increase over time).

    Is what I am suggesting even remotely feasible financially from AT&T’s perspective? Yes I realize AT&T would still be burdened with subscriber aquisition costs related to sat delivery but presumably the total subscriber numbers to such a premium sports service would be lower than is the case currently with DirecTV, thus lessening the negative impact to AT&T’s bottom line...
     
  12. Mar 2, 2020 #432 of 781
    espaeth

    espaeth AllStar

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    It seems they want them to stay separate, for now anyway.

    The fine print includes: *$19.95 ACTIVATION, EARLY TERMINATION FEE OF $15/MO. FOR EACH MONTH REMAINING ON AGMT., EQUIPMENT NON-RETURN AND ADD'L FEES APPLY.Price incl. AT&T TV Pkg., and 1 AT&T TV device. New residential customers only, excluding DIRECTV and U-verse TV customers. Restr's apply.

    If you're already a DTV or U-Verse customer, you're paying the full prices out of the gate.
     
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  13. Mar 2, 2020 #433 of 781
    Steveknj

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    My guess is this....if D* continues to lose subs, and the new service doesn't take off, the writing is on the wall for "traditional" sat and cable. People just don't want to invest in it. The reason why new service won't take off is because there's already something like that and this isn't a cheaper alternative. But for how much longer are people going to stick with the old model of TV? The "new kids" are already forsaking it. So as dinosaurs like myself die off, and there's less to sell "premium" packages to, AT&T is going to have to decide which is more profitable for them or perhaps, just get out of the business and stick with HBO Max or some similar service. I think that's what's going to happen in AT&T's case. They might eventually sell off their old school TV services and become just another Netflix competitor.
     
  14. Mar 2, 2020 #434 of 781
    Steveknj

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    I don't think it's in direct competition with YTTV and Hulu (AT&T Now is). They offer many more channels than those. What they are in competition with is their own Sat service (which they intend to make niche or let it die off) DISH and traditional cable. Those who want to save costs and have limited channels will move to one of the smaller OTT services like YTTV. That might be enough for the cord cutters where price is a premium at the expense of having everything, including best quality and most channels. What AT&T is looking for with this new service (IMO) is:

    1) A cheaper deliver method and one they are much more familiar with that fits in with their core products (I know it's arguable which is cheaper to deliver...but they seem to think this methodology is cheaper)

    2) A way to tie in AT&T ISP service to their TV offering.

    3) Eventually a way to sunset both UVerse and DirecTV without losing subs.

    I also think of this service as the Luxury Brand of streaming services. Nobody needs a Lexus, Mercedes, and the like, but you get everything in them plus things you actually don't need but are fun to have. But cost conscious folks who just need a car, aren't going to buy those brands. It's the same, those looking to save a buck aren't buying this service.

    Lets see how this works out for them. I have my doubts like the rest of you, but heck, I've been wrong before.
     
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  15. Mar 2, 2020 #435 of 781
    mjwagner

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    LOL... a $19.95 activation fee...for a self install service...is their literally no fee that AT&T doesn't love...what a deal...
     
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  16. Mar 2, 2020 #436 of 781
    SledgeHammer

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    Why would I sub to this? I'd need XTRA to get all my channels = $124/mo + RSN + taxes + box fees. Even if I paid full sticker on DTV, it'd be less then that.
     
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  17. Mar 2, 2020 #437 of 781
    gio12

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    from an article I read:After testing AT&T TV in 13 markets, the company is moving AT&T TV to the forefront of its TV business with the launch of the service this week across the United States. Simultaneously, DirecTV plans will no longer be actively marketed as AT&T plans to deemphasize the DirecTV branding moving forward. However, DirecTV plans will still be available to purchase."


    QUOTE="Steveknj, post: 3558943, member: 444449"]I don't think it's in direct competition with YTTV and Hulu (AT&T Now is). They offer many more channels than those. What they are in competition with is their own Sat service (which they intend to make niche or let it die off) DISH and traditional cable. Those who want to save costs and have limited channels will move to one of the smaller OTT services like YTTV. That might be enough for the cord cutters where price is a premium at the expense of having everything, including best quality and most channels. What AT&T is looking for with this new service (IMO) is:

    1) A cheaper deliver method and one they are much more familiar with that fits in with their core products (I know it's arguable which is cheaper to deliver...but they seem to think this methodology is cheaper)

    2) A way to tie in AT&T ISP service to their TV offering.

    3) Eventually a way to sunset both UVerse and DirecTV without losing subs.

    I also think of this service as the Luxury Brand of streaming services. Nobody needs a Lexus, Mercedes, and the like, but you get everything in them plus things you actually don't need but are fun to have. But cost conscious folks who just need a car, aren't going to buy those brands. It's the same, those looking to save a buck aren't buying this service.

    Lets see how this works out for them. I have my doubts like the rest of you, but heck, I've been wrong before.[/QUOTE]
     
  18. Mar 2, 2020 #438 of 781
    Getteau

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    Wait, what happened to you owning the box. Maybe they are going to charge an "Equipment non-return fee" if you were financing the box and didn't send it back. :confused:
     
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  19. Mar 2, 2020 #439 of 781
    espaeth

    espaeth AllStar

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    It’s if you cancel within the 14 day cancellation window and don’t return the box.
     
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  20. Mar 2, 2020 #440 of 781
    James Long

    James Long Ready for Uplink! Staff Member Super Moderator

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    A premium satellite offering for a niche audience? Sounds like Cablevision's Voom HD offering a few years ago. That did not turn out to be successful.

    The challenge would be to develop the premium content and have enough of it to make it worth paying more for than the basic subscription.
     

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