AT&T TV Launches Nationwide Feb. 2020

Discussion in 'DIRECTV General Discussion' started by CraigerM, Dec 12, 2019.

  1. Dec 14, 2019 #61 of 781
    wmb

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    This probably belongs in its own thread somewhere, but it's relevant to what is being discussed too.


    Why Do We Still Pay Only $10 a Month for Music?

    Music streaming has cost $10 per month for the past 10 years.

    Now, cable and satellite have gone up every year, but it's a different business model built on different use cases... Notably, Music streaming is on-demand, with multiple nearly equivalent providers, but cable and satellite are linear delivery (DVRs utilize the underlying linear delivery) and have limited competition.

    The TV streaming model (and customers) looks more like the music streaming model, and will likely have similar price inelasticity.


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  2. Dec 14, 2019 #62 of 781
    compnurd

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    YTTV increased prices 25% this year. Hulu increased prices twice

    Directv increased 6%
     
  3. Dec 14, 2019 #63 of 781
    wmb

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    The price increases weren't just price increases. In both cases, significant channels were added. The increase from $35 to $40 occurred when Turner channels (TNT, TBS, Cartoon Network, CNN et al, NBA and MLB). The second from $40 to $50 was the addition of discovery channels... Food, HGTV, etc.

    DirecTV's increase was a pro forma price increase for the sake of raising prices. It doesn't reflect improvement in service.


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  4. Dec 14, 2019 #64 of 781
    James Long

    James Long Ready for Uplink! Staff Member Super Moderator

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    Neither increase was optional. So people should know that as more content is added to YTTV they should expect higher and higher prices. Even if the additional content is not desired.
     
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  5. Dec 14, 2019 #65 of 781
    BigRedFan

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    Here in South Florida, which is one of the beta markets, the advertising & marketing of AT&T TV is now at a fever pitch. They have smothered radio ads, TV ads, and highway billboards almost everywhere. Almost like the politicians do during the month before a big election, when you can't avoid them no matter how hard you try. And it has to be expensive because they're competing with the Christmas campaign budgets.

    Driving on I-95 this afternoon I saw 4 giant billboards, some in English and some in Spanish. On FM radio the ads were running like every 3rd commercial break. On both English and Spanish stations.

    Last night on the CW station they aired ads continuously inside Friends and Seinfeld, and on Telemundo in their late newscast. At the Falls Shopping Center where they have an AT&T Store all the front displays were for AT&T TV.

    And for the last month my mailbox is full of the AT&T TV flyers, inside the junk mail packages, twice a week.

    They're pushing this thing very hard but the one thing you can't help notice is that the marketing message says nothing of substance. Just alot of repetition of the same message "the future of TV is here, TV will be changed forever, voice-remote controls and Netflix in one box." A message that could come from Comcast for the X-1 box.

    I just don't know how AT&T can think that all this advertising carpet bombing with a non-substantive repetitive message will get people to pay attention and sign up for something that is just slogans. Never mind the costs and contracts.
     
  6. Dec 14, 2019 #66 of 781
    James Long

    James Long Ready for Uplink! Staff Member Super Moderator

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    Hopefully the ads are pushing you to a response that is more informative of the details. Billboards are supposed to be short message (much shorter than a tweet - an original size tweet).
     
  7. Dec 15, 2019 #67 of 781
    compnurd

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    Ok. And when they finally add all of the channels that Directv has now how much do you think it will cost then?
     
  8. Dec 15, 2019 #68 of 781
    mjwagner

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    Only AT&T could think "voice-remote controls and Netflix in one box." is somehow "the future"....who's running things Rip van Winkle...LOL
     
  9. Dec 15, 2019 #69 of 781
    mjwagner

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    Let's hope they don't! That's part of the reason why many people switch to services like YTTV, so they don't have to pay for tons of channels they never watch. YTTV does a nice job now of providing granular add-ons to the single base package that they have so you can custom build something that more closely fits the channels you want/need. I hope they continue that.
     
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  10. Dec 15, 2019 #70 of 781
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    I’m still paying for a bunch of channels I never watch.


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  11. Dec 15, 2019 #71 of 781
    James Long

    James Long Ready for Uplink! Staff Member Super Moderator

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    Apparently two tons of channels that one never watches via YouTube TV is acceptable while three tons in the base package via AT&T|DIRECTV is not.

    How much does each channel weigh? Is there a conversion chart? Are these imperial tonnes or metric tons? Or is using a weight based term ridiculous? Should we say "loads of channels" and then argue about how large a "load" is (F-150, box truck or semi-trailer load of channels)? Even saying "a large number of channels" that people don't want is troublesome. How many is "large"? Is being forced to pay for 20-30 channels one doesn't want in a 70+ channel base package via YTTV a good thing?

    The reality is that vMVDS companies have the same problems as traditional MVDS companies. Both either have the content or not (the "content not available" problem) and the closer each gets to having everything the higher the price gets. When YTTV reaches 155+ channels in their base package (instead of 70+) expect their base package to be much higher than $50.

    Back to AT&T|DIRECTV ... we don't know exactly what the offer will be for AT&T TV in February 2020. We do know that in 2019 AT&T choose to move DIRECTV Now away from smaller base packages. The current "beta" AT&T TV did not resurrect the small base packages (and, in my opinion, AT&T does not plan on restoring such packages). I expect that the market will drive all MVDS/vMVDS companies to smaller base packages - if the market isn't driven to everyone having large base packages. February is fairly close so I don't expect a huge shift in AT&T's strategy from beta to production. So I'd expect the same offers we are seeing in beta.
     
  12. Dec 15, 2019 #72 of 781
    mjwagner

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    I don’t care if their are 50 tons of channels that I don’t watch in YTTV...it’s $49.99 a month (with no other fees to take the price north of $100). And if the price ever gets higher than the perceived value I get from it, I’ll look for something else. No provider specific equipment, no commitments, it takes 15 minutes to sign up for a new service, load a new app and go. That’s the new reality and so far it’s been all good for me as the consumer.
     
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  13. Dec 15, 2019 #73 of 781
    VARTV

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    Any one know how the PQ is/will be? The FOX Sports app is much better than our local FOX station...
     
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  14. Dec 15, 2019 #74 of 781
    wmb

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    Why should YTTV go to 155+ channels and try to become another DirecTV? They are distinguishing themselves on price. What I want is the lowest price point that gets me as much of the content I would like. I know I can get a different content mix at a different price point.

    I don't think the industry is being driven to larger base packages. It's being driven to lower cost. It's a mistake to expect the video content distribution industry in 10 years to look like it does today.

    This is the whole underlying problem with AT&T TV... It appears to be the same thing I can get elsewhere for less. If that is the case, it's a non-starter.


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  15. Dec 15, 2019 #75 of 781
    compnurd

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    And lower cost is going away

    AGAIN

    they raised there price 25% this year. I wouldn’t be surprised to see it tick up to 54.99 or 59.99 early next year. Sure they will throw in some more stuff but the price is going to keep going north

    At some point someone at google is going to say hey we can get X million more customers if we add the Nick Suite of channels but we have to raise the price That will continue until forever
     
  16. Dec 15, 2019 #76 of 781
    Rich

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    I have Altice as my ISP. We have eight TV sets. I'd be paying more than I do for D*. But that's not factoring in the ISP fee. Not sure what would happen with that.

    Rich
     
  17. Dec 15, 2019 #77 of 781
    techguy88

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    If you mean the "Network Enhancement Fee" that will stay with you for as long as you have Internet or Internet & VOIP. TV only doesn't have that fee but it has the Broadcast Fee and RSN Fee.
     
  18. Dec 15, 2019 #78 of 781
    Rich

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    They've lied like this for years, why would they stop now?

    Rich
     
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  19. Dec 15, 2019 #79 of 781
    mjwagner

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    I’ve been hearing this mantra repeated here for years now. As I’ve said many times, price was not the primary reason I ditched D but since many here seem to be focused on that aspect I’ll comment on it. About 3 years ago when I left D my monthly bill was $120. I switched to PSVue and my bill was $45. Three years later I’m now on YTTV and my bill is $50. I won’t even get into the fact that when I was with D 3 years ago and my bill was $120 I only had access on 3 of my 7 TVs. With PSVue and now with YTTV I have access on all 7 of my TVs (only 3 of which are regular use, the rest are occasional use so no need to get into that discussion). I haven’t looked lately but based on the yearly price increases that I have seen from D my guess is that had I stayed with D my monthly bill would now be at least $134. So at least for me not only has the difference in price not closed it has become larger...LOL. Will prices change sure. Will the gap get smaller, probably. But in the mean time I’ve been able to spend literally thousands of dollars on other things rather than sending it to D. And if the price for the service I’m using ever gets larger than my perceived value I’ll look for another provider. In this new environment switching is almost frictionless. In the past week I’ve switched to YTTV...took all of about 15 minutes.
     
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  20. Dec 15, 2019 #80 of 781
    techguy88

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    If you look at their current offerings from an overview perspective you can see feature wise AT&T TV is a decent service. Defiantly a big upgrade over U-Verse TV but DirecTV is still #1 in terms of features even though it lacks a voice remote.

    The biggest hurdle AT&T TV will have is the price of the packages based on the trial markets. A positive is with AT&T TV there isn't additional TV fees.

    Right now AT&T TV Now offers the same Entertainment - Ultimate packages at the same regular non-promo rates that AT&T TV is offering (under their "Other Packages") section. The AT&T TV Now versions don't require a contract and are not subject to an RSN fee but if you want that 3rd stream that is an optional $5/mo. However their versions are limited when compared to AT&T TV (i.e. AT&T TV Now Entertainment has 2 streams and the 20 hour DVR included while AT&T TV Entertainment has the 3 streams and 500 hour DVR included.)

    To me it seems AT&T TV is not targeted to your typical "cord-cutting" segment as it will be a national competitor something they can't do with U-Verse TV. It will be a long time before AT&T TV will be considered a suitable replacement for DirecTV.

    AT&T TV's picture quality will depend on your internet connection but it is using the same app/infrastructure as AT&T TV Now so whatever AT&T TV Now's PQ currently is will be the PQ for AT&T TV.
     

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