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Becoming a DBS retailer

Discussion in 'General Satellite Discussion' started by AJ2086, Dec 26, 2002.

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  1. AJ2086

    AJ2086 Godfather

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    Jun 1, 2002
    How does one become a DBS retailer and sell the equipement? How much does it cost, how do you go about becoming an authorized retailer. Can someone help me figure this out for my friend?
     
  2. Richard King

    Richard King Hall Of Fame

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    Mar 25, 2002
    I would suggest that your friend go to the CES show next month in LV. He could not only find out requirements for a dealership for DBS, but could also investigate other products that he could handle along with satellite.
     
  3. raj2001

    raj2001 Icon/Supporter

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    Nov 2, 2002
    If you're interested in selling DirecTV, check out http://www.retailer.directv.com
     
  4. jeffwtux

    jeffwtux Icon

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    Apr 27, 2002
    Becoming a DishNetwork retailer is about as easy as becoming a DishNetwork customer. You don't need a storefront or even a truck. All you need is business license and a tax id. You fill out some forms, order some systems, order some installation equipment(at the lowest prices you'll find anywhere by a ton), start advertising and that's it. You won't get the programming or name of DirecTV, but you'll have such low overhead that you'll be able to undercut anybody and aim for the low end of the market. That might not be sexy, but that's where the economy is. I'm a DishNetwork retailer and I'm servicing the economy. When the economy sucks, people
    want to penny pinch.
     
  5. jeffwtux

    jeffwtux Icon

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    Apr 27, 2002
    To be a DirecTV retailer you need a storefront, more expensive license, and I think more training. Your overhead will be much higher, and you'll have to compete head on against the big boys: Best Buy, Circuit CIty, ABC Warehouse, and Blockbuster.
     
  6. jeffwtux

    jeffwtux Icon

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    Apr 27, 2002
    You don't have to go tot CES or even the retailer's summit. That's just a waste of money and overhead that could be used to entice more customers.

    NITE!!!!!!!!! NITE !!!!!!!!!!!!!!! NITE!!!!!!!!!!!!!!!!


    Not In This Economy
    Not In This Economy
     
  7. Neil Derryberry

    Neil Derryberry Hall Of Fame

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    Mar 23, 2002
    I looked into becoming a dishnetwork retailer some time ago, and I was told the requirements were much more stringent that that... they specifically wanted a storefront.

    jeffwtux... I'd like to find out more about your experience... PM me with a good way to speak to you about it.
     
  8. AJ2086

    AJ2086 Godfather

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    Jun 1, 2002
    Oh, so it isnt worth it.
     
  9. Richard King

    Richard King Hall Of Fame

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    I never said that he had to go to either of the shows, I suggested that he go so he could educate himself properly and sign up to deal in accessories that could supplement his satellite business. Such things as home theater equipment, televisions, installation gear, etc. are great items to have access to to supplement the profit margins. If AJ plans on doing satellite alone, with no accessories or side lines, I would say don't bother.

    Things have changed considerably since the early days of Dish. When they first started they just wanted bodies to get out there to promote and sell against the already established DirecTv. I signed up with no storefront by going to the SBCA show where they turned on Echostar I. I ordered 6 systems at the show and had them shipped to the apartment I was living in at the time (I had sold my house in anticipation of the Florida move). Of course, I signed up as a "suite #" rather than an apartment number, but I had no problem. I had been doing big dish sales and installs for about 6 years BD (before Dish) operating out of my house, once again, with no storefront.
     
  10. Frapp

    Frapp Icon

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    Apr 23, 2002
    You can probably sign up to be a dealer with one of the Echostar regional distributors in your area although you will need to convince them you are a retail business with a commercial office or storefront. They may or may not check this fact out.

    There really isn`t much of a financial future in the sat business anymore and both companies ( especially Dish ) are finding new ways all the time to chargeback your commission payments .... so why bother.

    Matter of fact, one of the Comcast companies out of Atlanta this week announced a $400.00 buy your dish plan they were starting, to pull people away from satellite. The first day the call center was shut down due to a surge of calls from people wanting to switch !
     
  11. Jacob S

    Jacob S Hall Of Fame

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    Being a satellite retailer is MUCH MUCH MUCH tougher than you think, customers will stab you in the back along with Dish Network, they will rip you off, not pay you what they owe you, badmouth you, and not appreciate the free or reduced price in service work you perform for them. It used to be different than this at times but is becoming the norm.
     
  12. stugil

    stugil Cool Member

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    Apr 24, 2002
    I wouldn't want to be a dish retailer in Connecticut. Directv has the locals and Dish doesn't.The few I've talked to have been left in the dark just like us customers left to wonder about locals.:mad:
     
  13. Frapp

    Frapp Icon

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    Apr 23, 2002
    You probably stated this situation about as good as one can :righton:

    Customers use to come into my shop and tell me what the other dealer up the street could do a job for and how little they would charge them. I would simply reply: If you are happy with them, why are you here ? At that point either they would walk out in disgust ( because they knew I was not playing their game ) or they would sit down, shut up and tell me exactly what they want and listen to how much money I needed to do the job :D

    Then you had all of the international customers who were always trying to "make the new customer deal happen" just for them although they only wanted an international programming package :confused: I actually had two Egyptian brothers ( big mothers) try and back me into the corner of my office and threaten me because I would not give them a cheap new customer price on an install. Being a descendant of the Sicilian Italians, they found out that would not fly... real quick ;)

    You will probably agree the worst customers out there are the religious folks. The worst, I mean, the worst customer we EVER had was a protestant couple who use to have their home answering machine recite a Bible Psalm at the beginning of the message :lol: :lol: :lol:
     
  14. jrjcd

    jrjcd Arcane Movie Trivia King DBSTalk Gold Club

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    i would suggest that you do this on new year's eve WNEB YOU'RE REALLY, REALLY LOADED as i can't imagine ANYONE in FULL POSSESSION of their faculties EVER getting involved in this racket under the current climate...

    to be honest, if you do do it, make it a small part(really small)of a custom home theatre set up biz-you REALLY don't want to base your WHOLE livelihood on the whims of charlie and(to a lesser extent)eddy-of the two, it's easier to become an E* dealer as the most difficult test you have to pass is the mirror test-becoming a dish dealer is easy-keeping your sanity and a positive outlook, not to mention having your money stolen at every opportunity, comes after and is considered the fun part. Becoming a DTV dealer is a bit more difficult, but while the rewards(monetary) are less, they tend to be more permanant...if you live in a Peg area, keep in mind that Peg tends to flop about between being good to sell for and being a bigger robber baron than charlie tuna...

    I myself am getting out of the bix after seven years-it hasn't been enjoyable OR profitable for the last three years in any case and i spent two thirds of my time chasing down my money from E*-life's just too short(and for the charlie lovers on the board-no, i didn't operate using funny biz tactics and yes, i crossed ALL my "t"'s and dotted all my "i"'s in quintricate(five originals to cover my hind quarters))

    if you are looking to get into your own business, you would better choose something more service oriented...
     
  15. Jacob S

    Jacob S Hall Of Fame

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    Also with more people having satellite television there are not as many customers to retrieve now like their used to be. The good customers are not as easy to get now, increased competition, lowballers, people switching services often, the poor economy, badmouthing csr's, and so forth has all became a problem in which I did not have in the beginning so badly until now.
     
  16. jeffwtux

    jeffwtux Icon

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    Apr 27, 2002
    I guess the key in my mind is knowing your market and finding ways to target it. I only advertise in the 4 suburbs of Detroit that have Time Warner Cable which is the minority player in my city. They can't afford to offer $400 buyback deals. They only offer $200 deals and even then it's only off of the digital teir bill. Most of my customers are coming from analog basic with 2 TVs. That buyback deal is worthless to them. There is also a huge young Indian population which is another source of customers.
     
  17. jeffwtux

    jeffwtux Icon

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    Apr 27, 2002
    I agree with the retail services backstabbing though. They will get away with murder if you let them. They hate me because I don't take Sh*t from anbyody. The biggest outrage is the lost UPC label from the quad LNBF box for the DHP quad reimbursement. They won't accept a xerox copy. So if it gets lost, you're screwed according to their policy whether it was your fault or theirs no matter what. Well,. I've twiced harassed people up the chain of command until they submitted. That could easily be avoided by accepting either a copy or by excpeting the UPS shipping label which contained the same exact unique information to that order alone as the UPC label. The fact they don't accept the UPS label tells you that they think that for every one of me that will raise hell till I get my proper reimbursement, they'll be 2 others that won't bother.
     
  18. jeffwtux

    jeffwtux Icon

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    Apr 27, 2002
    I've insinuated to them that they count on incomplete reimbursements in part of their earnings expectations. That really offends them. Hey, when I see a pattern, I start to make assumptions.
     
  19. Richard King

    Richard King Hall Of Fame

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    Is that of the native American variety or the Asian Indian variety. I used to do a ton of C-Band business on a reservation in Minnesota soon after a casino was opened that distributed profits to the members of the tribe. This was a niche that no one else was going after and was VERY lucrative for me before I left Minnesota. I wish I could find a similar niche here. Nothing beats getting into a tight nitche group and marketing into that group.
     
  20. Bob Haller

    Bob Haller Banned User

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    Mar 24, 2002
    E screws their dealers. Sub dies? Chargeback. Hey this WASNT the dealers fault. Anyone who becomes a E dealer today is nuts...

    Sorry I know its negative but its the truth.
     
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