They must have went to WallyWorld when "forked tongues" were on sale 3 for $1. Its more like all businesses in this country are full of BS in their ads now. Since the federal courts decided that all ads are lies, consumers know that, so it makes it OK (Pizza Hut vs Papa John's <- same ingredients, nobody really prefers us except our employees and stockholders), this is just more of the same. The cable companies and D* both take the same moral low-ground as the weight-loss companies (silver bullets, anyone?) so I don't really see this suit going anywhere, except into some lawyers pockets.