I managed to get my hands on the new Chromecast with Google TV (Sky/Blue color) must say for a $49.99 device it is very good, fast and responsive. One of the best non-Shield devices I have tried. The new Google TV interface is nice and I like how it hides the "Live" tab if you don't have YouTube TV. The new Google TV runs on Android 10 and is a completely redesigned experience. It is very fluid and user friendly. 1. Remote - Not too big, not too small, not too heavy - Just Right So I must say the new remote with Chromecast with Google TV is my second favorite remote that comes with a streaming device. (TiVo Stream 4K's remote is my top pick as I love their peanut shaped remotes.) If you like the length of the Apple TV Siri Remote but hate the trackpad then you would love this remote. Very nice to hold, volume rocker on the side and a dedicated mute button. The Google Assistant button looks nice but holding it in your hand it is very easy to feel which button is for Google Assistant. 2. Google Assistant So just like any Android TV device that has a customized interface (like TiVo Stream 4K and AT&T TV device) the Google Assistant is tailored to the device. It can search from the most popular free, subscription and some vMVPD apps. A big change here is Google Assistant will take you to the show or movie page where you can see what service the program is available from. This is different from TiVo Stream 4K which will boot you into the TiVo Stream app and even how stock Android TV & the AT&T TV device works. 3. Tabs So the main interface is split between "For You", "Movies", "Shows", "Live", "Apps" and "Library". For You is the default where it will show you recommendations based on what you have watched and your Continue Watching list. Then there are some categories below that like "Trending" and other things that will change from time to time. This is more Apple TV-esque as some will be generic and some will be personalized to you. It even has a row for YouTube based on what YouTube videos you watched and what YT channels you are subscribed to. The Live tab I couldn't test out as I don't have a subscription to YTTV but from videos I've seen it integrates YTTV into that tab for easy access without having to load up the app. Google has said they will expand that tab out to other services in the future. The Movies and Shows tabs are giving me Apple TV vibes in that content from your subscriptions plus content to rent/buy are mixed in. Again most rows will be generic from Google (similar to Apple TV app) but some are customized to you. 4. Performance So the performance here is standout for its price category. Very fast and responsive. I must say it does edge out the TiVo Stream 4K here. With the TiVo Stream 4K I did experience some small pauses but with Chromecast with Google TV I didn't have any kind of pauses very fluid. My apps also loaded quicker than on TiVo Stream 4K. Spec wise the new Chromecast with Google TV has a slightly upgraded SoC compared to the AirTV Mini and TiVo Stream 4K. On paper the new Chromecast is more powerful than Amazon's Fire TV Stick 4K. Roku users wanting Dolby Vision have to upgrade to the new Roku Ultra. Even those with previous versions of Roku Ultra will need to upgrade to the newer model. 5. Apps The Chromecast with Google TV supports the same streaming apps that are on Android TV so you have all the major players (Netflix, Hulu, Prime Video) along with the newcomers (Disney+, HBO Max, Peacock.) The only one missing is Apple TV+. 6. Personalization / Curation So you can't customize the Google TV interface like you can stock Android TV GUI. The content curation from apps (the big focus here) is similar to TiVo Stream 4K's Stream app. So here the Google TV interface can search and curate content from Netflix, Prime Video, Hulu, CBS All Access, Disney+, HBO Max, Viki, Starz, Showtime, Epix Now, Sling TV (on demand only), Crackle and Tubi TV. It also supports rentals & purchases from Google TV (formally known as Google Play Movies & TV.) Just like with the TiVo Stream app, Google TV does not support TV Everywhere apps including Showtime Anytime and Epix. So if you pay for Showtime or Epix through a pay-TV provider or a channels service you can't take advantage of the integrated search & curation. HBO Max and Starz subscribers can take advantage of the integrated search & curation features. This is due to TV Everywhere & standalone subscribers using the same app. This is where the Apple TV app on Apple hardware comes out on top with its massive list of supported apps. Apple is only missing Netflix (because Netflix opts out) but every other streaming service & TV Everywhere app supports the curation features of Apple TV. Funimation just updated their app recently to support the Apple TV app. So this is some examples of how Google TV compares to Apple TV: Example #1 Fullmetal Alchemist: Brotherhood: Apple TV shows HBO Max, Hulu, Crunchyroll and Funimation. (It incorrectly shows Prime Video because it recently left Prime Video and is not available for purchase.) Google TV shows Netflix, Hulu & HBO Max. Example #2 Yellowstone: Apple TV will show you listings from Peacock, Paramount Network, AT&T TV (on demand) and the option to buy the show from iTunes. Google TV only show you Sling TV (on demand) and option to buy the show from Google TV. The reason for this is Google needs to extend the search & curation feature to the Peacock app. On Apple TV, Peacock doesn't have to wait on Apple. Peacock enables this feature on their end. On Android TV and Chromecast with Google if you want an all encompassing streaming hub where you can combine all your favorite shows & movies into one easy place then you will want to download the Reelgood app as that provides a more accurate & better experience. I can see casual consumers going for this device. I don't think Apple TV users will get it lol. I don't expect Fire TV users deep into Amazon's eco-system (i.e. Recast) getting this. Roku users wanting Dolby Vision without having to get the 2020 Roku Ultra at $100 I could see them getting this. Casual Fire TV users would also gravitate to this as well.