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Commercials on XM

Discussion in 'Sirius XM General Discussion' started by Chris Blount, Feb 2, 2003.

  1. Feb 2, 2003 #1 of 11
    Chris Blount

    Chris Blount Creator of DBSTalk Staff Member Administrator DBSTalk Gold Club

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    Since XM radio has very little commercials now, I often wonder how long it will be before we start hearing full sets of commercials that last 3-5 minutes? It seems like history has shown that these types of services always start inserting more and more commercials over time. Just look at cable and satellite TV. I still can't believe I'm paying close to $50 a month for my Dish and still have to skip through 17 minutes of commercials an hour.

    I just hope XM radio doesn't follow the same path because if they do, I will end up going back to local radio.
     
  2. Feb 3, 2003 #2 of 11
    BobMurdoch

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    Go back to local radio? Where they have an average of 24 minutes of ads AN HOUR????!!???

    I just got my XM radio activated last week (the Delphi SkyFi add on) and I love it. My biggest worry is driver distraction from changing channels trying to search through all the choices I now have. And I didn't realize they had so many simulcasts of the audio from so many cable channels (CNN, CNBC, ESPNews, etc.).

    This is the most revolutionary consumer electronics product to hit my world since I got my Dishplayer in 2000.
     
  3. Feb 3, 2003 #3 of 11
    Scott Greczkowski

    Scott Greczkowski Banned User

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    You will never hear more then 6 minutes an hour in ads on any XM Music Channel.

    For the most part you hardly hear more then one ad an hour on the music channels. :D

    God I love XM, I just found FINE TUNING last night, what a cool channel this is, from Classical music to Pink Floyd all on one channel. :)
     
  4. Feb 3, 2003 #4 of 11
    Chris Blount

    Chris Blount Creator of DBSTalk Staff Member Administrator DBSTalk Gold Club

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    I understand what you mean but what I meant was how long will it be before XM is doing the same thing? I know it will be a few years but after what has happened with cable TV, I honestly think that satellite radio will follow the same track.

    Oh well, I guess we might as well enjoy it while it lasts.
     
  5. Feb 3, 2003 #5 of 11
    Scott Greczkowski

    Scott Greczkowski Banned User

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    XM's Charter and SEC filings prevents them from airing more then 6 min of ads per hour.

    I don't see that being an issue for any time to come. :) And if they do decide to increase the ad time they will have to issue filings to that effect.
     
  6. Feb 3, 2003 #6 of 11
    Eyedox

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    To me it was worth it to spend an extra $3 a month for SIRIUS so that I was guaranteed commercial-free music. Now if I could only get my free damn equipment! It's been 6 weeks and still nothing. (Stupid Friends and Family Plan from Kenwood/Sirius)
     
  7. Feb 4, 2003 #7 of 11
    BobMurdoch

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    It took about 10 years before FM's ad saturation hit AM's level, but that was a "free" OTA model. As they have a subscriber fee they may be able to hold off longer.
     
  8. Feb 7, 2003 #8 of 11

    Guest

    From www.radioandrecords.com

    Sales Vet Barry O'Brien To Consult XM

    O'Brien tells R&R he will help the satcaster as it begins to increase advertising on 65 of its 101 channels. O'Brien, formerly VP/Sales at R&R, will also continue his relationship with New England Cable News, helping it with national ad sales as well as politicals for the 2004 elections, and notes that his work for XM will most likely be concentrated in the New England area.


    Someboy metioned by this they mean XM ads being replaced with ads that people pay for. If, that's the case I much rather hear those than XM ads.

    I would also doubt that this means more than 6 minutes of ads per hour as XM has said that 6 minutes of ads is the max
     
  9. Feb 7, 2003 #9 of 11
    Scott Greczkowski

    Scott Greczkowski Banned User

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    Basicly what they are trying to do is get more advertisers. I bet you as tired of hearing Carrot Top from 1-800-COLLECT as I am. :)

    Again there will be no more then 6 min of commercials and hour.

    Some channels REALLY need new Commercials, on the Extreme Channel they are still advertising last MARCH's Dr Laura Magazine and Rush Limbaughs news letter also from March of last year.

    At least they don't play the 1-800 MEOW MEOW commercials as much. :)
     
  10. Chris Blount

    Chris Blount Creator of DBSTalk Staff Member Administrator DBSTalk Gold Club

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    Actually according to XM's web site, it's an average of 6 minutes per hour which means it could be more or less.

    http://www.xmradio.com/newsroom/screen/press_release_2000_02_01.html
     
  11. jgc

    jgc Cool Member

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    I'm sorry. My last post was without me logging in.

    Of course

    That's good to know

    I agree there
     

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