There is a "big" difference between being bustd for "false" advertising... And the court stating you have to shut it down, because it is not conclusive. They didn't say they "lied" or intentionally itended to decieve. They agree with Comcast that there was enough of a "question" on the validity that the commercials had to be pulled down. And this is just an injunction.... that there was enough "merit" to the question, to stop the spread of the ads... and make it "worse" if it does turn out to be decided by a jury/trial at a later time... they they where false And yes... in today's day and age... anything that get's you on the "tip of the tounge" or the top of searches... could ultimately be "good press" As in some of the articles on the topic, they re-mentioned that in the next month DirecTV is planning on activating all the new HD channels. So while the start of the article may be negative, at the end... it ends in "positive" things, which is good press. I do also find it odd, that they allowed the COMCAST commercials to continue... when there are enough holes in their survey, you can float the entire D10 Sat through it.