I think some of you are taking the original statement out of context, disregarding the second sentence. While the DirecTV CEO doesn't own the company, it is clear to me that he was clueless about how the business functioned day to day. He even admitted so during the program. While some on the list didn't start at the very lowest position in the companies they now direct, they did bring relevant experience with them. Most from lesser positions from within the companies they now head. Mike White went from junk food to satellite TV. While there is a couch potato connection, I don't think it prepared him for his new role. While we're discussing CEO performance, we could always bring up the fact Dish now betters DirecTV in customer satisfaction, and this was after White got to know so much about his business in his week long tour with the hand-selected little people.