Direct TV fixed wireless Broadband

Discussion in 'DIRECTV General Discussion' started by Bedford11, Aug 21, 2015.

  1. Bedford11

    Bedford11 Member

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    Political Opposition?

    Rural Broadband Efforts Gain Bipartisan Momentum - Morning Consult

    The FCC granted New York's petition in its first major action under Chairman Ajit Pai, who had pledged to close the country's "digital divide."

    New York gets $170M in broadband funding that Verizon turned down

    Laws/Regs going better than ever, people are starting to see that it has been the past political infighting/greed from all sides that has kept Broadband from the rural areas, all that is about to change.
     
  2. Bedford11

    Bedford11 Member

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  3. CTJon

    CTJon Godfather

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    So you think the ads on TV will be different depending upon who is watching the show? I find it hard to believe but then again probably would have felt the same about ads on internet a few years ago. Hope they have fun with that - that is why many of us these days avoid ads entirely with DVR, run site blockers, use products like ApplePay which doesn't give vendors your credit card info etc.
    What I think is that they will continue the amount of ads or increase and make them targeted when they can.
     
    slice1900 likes this.
  4. tadam

    tadam Legend

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    I would suggest we get back to the subject matter.

    I would be very interested in getting feedback from those folks who currently have Direct TV's fixed wireless broadband service. i.e. actual speeds, total bill charges, actual speeds during peak hours, etc. Anyone out there?
     
    boukengreen likes this.
  5. Bedford11

    Bedford11 Member

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    D.C. is open for business again, many groups looking for ways to bring fast internet to rural areas. happening at a fast pace now. DirectTV Now, once polished, will be one of the video providers that survive the new technology onslaught.

    It will be used to hit areas with only two to 200 people living in each square mile. In areas with less than two people per square mile, satellite coverage will be used, and areas with over 200 people in this range will rely on fixed wireless and limited fiber connections.

    The lofty goal is to help bring broadband access to the 23.4 million rural Americans currently living without high-speed internet by July 4, 2020. It's an aggressive target, but at least somewhat admirable


    Microsoft wants all of rural America to get high-speed broadband

    Microsoft commits $10 billion to bring broadband internet to rural America

    Broadband Coalition Proposes New Fixed Wireless Service | Multichannel

    Lookout Cable Cos. DirectTV Now and AT&T's fixed wireless internet will be a major player in urban areas soon.
    AT&T Delivers DirecTV Now as Part of Fixed Wireless 5G Trial
     
    Last edited: Jul 12, 2017
  6. Bedford11

    Bedford11 Member

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    Where the gold is.

    Forget about wireless, satellite, wired etc.

    The real money is in advertising (look at giant Google). At&T is working feverishly to get their internet portal polished up and glitch free for the soon to be revealing.

    Just one of the vendors for AT&T's new portal is expecting 100 Million a year revenues alone.

    How will DirectTV satellite service rout their targeted advertising to sat. subscribers? Is there enough data capacity to address each subscriber with specific targeted advertising?

    AT&T AdWorks is a nationwide leader in addressable TV advertising. We combine unparalleled scale in addressable TV advertising with the best targeting capability in the TV business to deliver a better ROI for advertisers. And we can extend addressable TV campaigns across screens. The AT&T AdWorks product suite includes: Addressable TV Advertising, Data-Driven Linear, Interactive TV and Premium Digital Video Advertising (including DIRECTV NOW and Otter Media properties).

    As for other uses for the data, Rodriquez was a bit more coy. “Our ability to personalize and to target the advertising to every device—not just every consumer—is significantly higher than it has been in the past,” he conceded.

    I see a limited free AT&T online TV service coming for those that just refuse to buy tv programming.

    For his part, Rodriquez conceded that the inclusion of targeted advertising represented “an entirely new cost structure for AT&T.”

    A new att.net is on its way

    Synacor Wins AT&T Portal Services | Synacor Inc.

    Cross-Screen Addressable Advertising Is Here

    DirecTV Now to gather customer data to improve user experience, build targeted ad revenue | FierceCable
     
    Last edited: Jul 13, 2017
  7. slice1900

    slice1900 Well-Known Member

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    Directv has been pushing ads to satellite subscribers for years (if they have a DVR) so there's nothing special about pushing targeted ads.
     
  8. Bedford11

    Bedford11 Member

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    Generic ads yes, The highly coveted individual targeted ad is coming soon. Going to use a lot more network data.

    Now advertisers, MVPDs, and broadcasters have the power to simultaneously deliver multiple and distinct messages to individual households during a single commercial break. For the first time you can send targeted television media exactly where it needs to go - to the right household, the right consumer, at the right time - and measure the direct result of your investment.

    Tag Team
    AT&T Inc., Dish Network Corp. and WPP PLC are teaming up to buy Invidi Technologies Corp., which focuses on targeted television advertisements, the companies said Monday.

    Powerful Stuff
    It’s been said, that an executive of VISA – the credit card company – is able to predict somebody’s divorce one year ahead of the people concerned. "we tell Google first, we always tell Google first."

    Got to understand, At&T is becoming a competitor to Google, Portals, targeted advertising, the whole works. It is all about eyeballs seeing ads. It's no longer AT&T versus Dish, Verizon, etc.. One reason AT&T is going all out to get rural customers with Fixed wireless. Let the games begin.

    Google now tracks and collects your OFFLINE credit card purchases

    INVIDI Technologies - INVIDI Technologies
     
    Last edited: Jul 13, 2017
  9. mjwagner

    mjwagner Icon

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    They best get to work, they have a long way to go before they are competitive, IMHO, and their competitors in that space are not going to stand still.
     
  10. CTJon

    CTJon Godfather

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    So to do targeted ads I would think they'd have to store ads on my DVR and then insert them as needed. I wonder how much space that would take.
    Gives me more reason to watch only recorded so I can skip ads and if they try and prevent we just will move to another solution. I make it a practice to never click on an ad and if I see something I actually like I wait a day or so and go on the site directly. I'm almost at the point where I'd pay companies not to advertise which would be OK with them I assume. I wonder how much of our medical costs are due to drug ads and then lawyer ads to sue the medical companies - I'll bet not insignificant.
     
  11. slice1900

    slice1900 Well-Known Member

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    If they stored a full hour's worth of ads that would be a small fraction of your DVR's capacity, and allow insertion into about 50 hours worth of programming you watch. That assumes they insert two minutes' worth per hour which is about all the room there is for insertion AFAIK. Which only applies if you watch 50 hours worth and never FF through the commercials.

    They may download some of that over the internet, but there's no reason they couldn't continue delivering targeted ads via satellite. It isn't like they could or would target so finely there would be a million different ads for all their customers. There might not be all that many more different ads than they show today, just targeted better. I mean, they might be able to target a hunting enthusiast with a hunting/outdoor related ad, but even if they knew you were say a bow hunting fisherman that would be a pretty tiny segment to produce an ad targeted for.
     
  12. Bedford11

    Bedford11 Member

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    Gloria_Chavez likes this.
  13. Gloria_Chavez

    Gloria_Chavez Godfather

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    Others agree with you. I don't think it'll ever be as reliable as fiber/cable due to propagation challenges. But if it's 70% as reliable at 20% of the capx, it's a HUGE winner not only for Verizon and ATT, but for the consumer as well.

    AT&T, Verizon’s 5G Will Be a Cable Killer First, Say Cowen

    AT&T, Verizon’s 5G Will Be a Cable Killer First, Say Cowen

    Impending 5G wireless service will be initially used to compete with cable service, opines Cowen & Co. analyst Colby Synesael. It'll take till about 2020 or so before 5G really leads to much faster speeds on your smartphone, he opines. Also, Verizon and AT&T are going to need a lot of fiber optics to make it all work.

    By Tiernan Ray
    Updated May 16, 2017 6:16 p.m. ET
     
  14. slice1900

    slice1900 Well-Known Member

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    Of course 5G will be used for fixed access first. No one needs more faster downloads on their phone, they just need less congestion when everyone else is using their phone.
     
  15. PokerJoker

    PokerJoker Godfather

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    You really think they will allow the viewer to FF through the personalized ads? I expect it will be just like many on-demand shows are now, FF will be disabled.
     
  16. slice1900

    slice1900 Well-Known Member

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    I would hope there would be an option to pay more and avoid the ads. If not, I'd stay the hell away from any cloud DVR scheme!
     
  17. CTJon

    CTJon Godfather

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    If they didn't allow FF through ads then I wouldn't be a customer. I pay too much for service to have to be forced into that. Certainly a big down from today.
     
    mrknowitall526 likes this.
  18. Bedford11

    Bedford11 Member

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    Last edited: Jul 18, 2017

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