Direct*TV looking to Dump Discounted Folks

Discussion in 'DIRECTV General Discussion' started by WestDC, Dec 5, 2019.

  1. James Long

    James Long Ready for Uplink! Staff Member Super Moderator

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    We finally got hoverboards (that don't actually hover). Flying cars is an interesting concept, and I like how Back to the Future handled the concept (showing crowded sky highways, no landing zones and an intact network of streets for non-flying use). New technology does not mean the death of all old related technologies.

    The challenge for AT&T|DIRECTV is to "dump" low profit customers while keeping enough customers to remain solvent. Not an easy task.
     
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  2. wmb

    wmb Godfather

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    In order to do that though, there has to be a value add, and that comes from linear channels. The big selling point for any of DirecTV's packages is that the package has xx (or better yet, xxx) [linear] channels.

    Individual shows are ephemeral. Networks are a collection of shows, and with current cable networks, that collection of shows tend to be based around a common theme... DIY, Food, holiday rom coms, news, gossip, etc.

    What's has been changing isn't the nature of what a show is, but how it is accessed. Up until recently, for most people, that access was the linear model, which hadn't changed all that much since it began in the 1940s. Sure, there were more channels, but they were still linear channels. The only difference was we went from 3 channels in the 40s, to Dire Straights' 57 (with nothing on) in the 80s, to hundreds in 2010.

    The disruptive change is on-demand content. People are no longer locked in to making sure they are in front of the TV at 8pm on Tuesdays to watch Happy Days, and then sit through Laverne and Shirley, or worse yet, Joanie loves Chachi to make it to the show they wanted to watch at 9.

    It changes the economics of the whole enterprise. Now, a number of viewers can watch content over weeks or months, and shows can generate revenue under different models... subscriptions, ads like You Tube, etc. Additionally, these shows/networks no longer have to rely on having 10 million viewers sitting in front of TVs at 8pm on Tuesday to make money.


    Sent from my iPhone using Tapatalk
     
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  3. NashGuy

    NashGuy Well-Known Member

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    There are all kinds of niche programs that originally aired on various TV networks (both domestic and international ones) that are available inside of Netflix and Prime Video, as well as free sources like YouTube, Vudu, Tubi, etc. The owners of that long-tail content want to monetize it any way they can rather than just let it lie around in the vault, getting zero views.

    At any rate, just as a rising tide lifts all boats, a receding tide does the opposite. The tide of cable TV viewership is now receding. We saw an explosion in the number of cable nets in the 90s. That number has peaked and is now falling as viewing increasingly shifts to on-demand streaming sources. Meanwhile, among the viewing that still happens on linear channels, it's becoming more concentrated among locals/broadcast nets, plus cable nets focused on live sports and news.

    The shift from individual linear channels to broader brands, i.e. branded on-demand content hubs, is what will increasingly happen going forward, as the owners of these various networks launch their own direct-to-consumer on-demand streaming services. This screenshot of the UI in the upcoming HBO Max app illustrates my point pretty well:

    Max Hubs.png
     
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  4. Steveknj

    Steveknj Icon

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    One thing I find interesting, which to me, tells me something about AT&T and their plans for TV as a content / channel provider. In the NYC Metro area the cable companies, especially Altice, has been bombarding the airwaves trying to get new customers. FIOS too (even though they stopped laying fiber) has been doing the same thing. But, nothing from AT&T for their DirecTV service. It feels to me that they aren't even trying to get new customers. I don't even remember too much of a push for Sunday Ticket this year. This tell me that AT&T has different plans. They really want to push HBO Max as the next big thing. I don't think they even want to push their OTT system, but we'll see.
     
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  5. eletric chicken

    eletric chicken Member

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    who knows musk wants to launch his own internet service as well as amazon and oneweb and with 5G coming. hopefully there will be more options for rual areas needing broadband
     
  6. Blitz68

    Blitz68 Hall Of Fame

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    Nope, Dish Network cannot even compare to DirecTV other than they are both Satellite.

    DTV has better PQ, better channels, better sports and is always fighting to keep channels.
     
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  7. eletric chicken

    eletric chicken Member

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    now if they would just come out with a DVR like the hopper 3 or better that would be the perfect match;).. why they haven't yet i dunno
     
  8. eletric chicken

    eletric chicken Member

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    i know here out in LA spectrum's been bombarding my e mail with win back offers discounted tv contract buyout ect ect. i'll only go back to spectrum tv when hell freezes over:cool:. makes me wonder how many other people there trying to win back as well!!!
     
  9. eletric chicken

    eletric chicken Member

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    i don't have any problems paying the full price for may package as it's still a good deal over what spectrum charges even the DTV is a few bucks more. but you get alot more channels a DVR that's not from the stone age and has been re rented out over and over as well as whole home DVR service
     
  10. techguy88

    techguy88 Well-Known Member

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    I was about ready to leave both AT&T and D* mainly because I'm in Unlimited Plus with the 22GB limit before prioritization and the max discount I was eligible for in addition to the $25 video loyalty credit was $10 off for 12 months. Mainly I needed an Unlimited plan with a higher limit before prioritization.

    I did shopping around at first on the wireless side AT&T and Verizon are the only two that provide adequate coverage for my area. T-Mobile and Sprint do not so they were out. Figured out with Verizon I would need "Get More Unlimited" on 2 lines at $55/ea/mo and "Do More Unlimited" on the other 2 lines at $45/ea/mo which would be $200/mo before taxes, fees and devices. Did not like with Verizon that in order to secure the free 5G Access you had to get a 5G phone. All of the phones on my account are iPhones there is no 5G iPhone yet and I don't want an Android 5G phone (soz to all the Android fans nothing against you.)

    Figured out on the TV front I only watched 16 channels regularly (A&E, AMC, Adult Swim, Comedy Central, Epix, Freeform, FX, FXX, HBO, Paramount, Smithsonian Channel, Syfy, TBS, TNT, truTV and VH1). Figured out I would need YouTube TV + Philo + HBO Now + Epix Now which would be $90.99/mo before taxes. (Or $75.99/mo if I kept AT&T and just switched to Unlimited Elite and dumped D*)

    So before I made any drastic decisions I looked around AT&T's online support and found this article about video loyalty credits for D* and U-Verse TV subs. To my amazement I was shocked and happy. AT&T is offering grandfathered Unlimited customers who receive a video loyalty credit on D* and U-Verse TV the opportunity to switch to Unlimited Elite and keep their video loyalty credit!!!

    So with this knowledge I figured out the Unlimited Elite with 4 lines would cost me the same $200/mo and each line would get HD streaming (w/ Stream Saver off), 100GB of premium 4G LTE data (more than what Verizon offers), 30GB hotspot per line, free HBO and 5G access included (where available/compatible device required obvs)!! Purrfect plan for me! I can wait for AT&T to upgrade my area to 5G and for Apple to release a 5G iPhone I'm not in a hurry.

    So I look at my TV package and I realize I can keep my $25 VLC, downgrade to Select, keep free HBO, keep Movies Extra Pack and Epix plus 3 receivers (HR44, HR24 and C41W) and get all my channels I watch for $84.97/mo before taxes (at this point I had forgotten about the $10 off for 12 months they had offered me earlier and I declined). So I call back to remove 1 C41W from my account (I went ahead and changed my package online) and they offer me the $10 off for 12 again so I kept the extra client and took the discount now my bill is $81.97/mo before taxes. Next year the extra C41W will go lol.
     
    Last edited: Jan 23, 2020
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  11. longhorn23

    longhorn23 Active Member

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    Thanks for posting this. I was wondering if we would still get to keep the 25 dollar video loyalty credit if we upgraded our wireless plan. It's one of the reasons I haven't had any desire to change my wireless plan. So does this mean we'll still get the loyalty credit and the hbo discount for life if we upgrade?
     
  12. techguy88

    techguy88 Well-Known Member

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    Yup, if you are getting either the $25 or $15 Video Loyalty Credit on DirecTV or U-Verse TV you can upgrade your grandfathered Unlimited plan to Unlimited Elite and keep your existing Video Loyalty Credit.

    Unlimited Elite also includes HBO so you won't lose HBO by upgrading. If you have an earlier Unlimited Plan (like Unlimited Plus or Unlimited Choice) you need to accept the T&C for WatchTV via www.att.com/myatt with your AT&T User ID for your wireless account after you upgrade to Unlimited Elite. Unlimited Elite provides the free HBO benefit through WatchTV and WatchTV will then ensure you continue to receive the monthly credit for HBO on DirecTV. This ensures that if you cancel DirecTV in the future you will still be able to access HBO without one of AT&T's video services.

    Note: Unlimited Elite does not include the 30+ channel bundle from WatchTV if you want that its $15/mo
     
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