They need to find a way to turn those customers into higher profit subscribers. I was one of those customers that got the free Apple TV with 3 months of their "Live a Little" package. I was a former D* subscriber so I was an ideal candidate to move to this product. The DVR was broken more often than it worked - shows were just missing or wouldn't play. The stream buffered like crazy. The UI of their app made it clumsy to do anything. I moved to Hulu Live TV and have been happy ever since. The service "just works" for me. AT&T can crow all they want about people like me being "unprofitable", but the reason we're unprofitable is because they literally had to give away a $150 piece of hardware to get us to sign up for 4 months of their crappy service. If they actually invested in quality and reliability, maybe their churn rate would be lower.