Actually, not at all. Thats why what they have done is shooting themselves in the foot. They have now made themselves available to anyone with any internet at all a la cart. Its one thing to be a la cart for cable and sat dealers, but to basically bypass them all and go strait to the people, wheres the incentive for dtv to spend money to show something they likely will not make money on. And flock? Sorry, its not that popular by any means. Thats why they went the way they did, they couldnt get providers to pay the price he wanted for the channel via regular channels. He over values his product most likely. Think of it this way, they just priced themselves as being more popular than Netflix. Do you think any cable or sat provider would offer them that much money? No way.