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DIRECTV Announces Fourth Quarter and Full Year 2012 Results

Discussion in 'DIRECTV General Discussion' started by Scott Kocourek, Feb 14, 2013.

  1. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Club

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    And there is an example of missing the meaning of "commercial equivalent viewing units" ... unless you're saying DirecTV has 19 million residential accounts and 1 million "commercial equivalent viewing units".

    The DBS services do not break down their subscribers by package either. It would be interesting to see how many million were are at each level ... especially before and after price changes. With posts from people who said they downgraded because of the price increase it would be interesting to see the trend.

    But the services don't provide breakdowns ... even between residential or commercial.

    Since you asked: DISH also uses a calculated number which is described as "substantially smaller than the actual number of commercial units served". The method of calculation is included in their quarterly/annual reports.
     
  2. Hoosier205

    Hoosier205 Active Member

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    What makes you so certain that you have the proper meaning?
     
  3. James Long

    James Long Ready for Uplink! Staff Member Super Moderator DBSTalk Club

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    I have read the quarterly and annual reports. :)

    From 3Q 2012:
    Subscriber Count. The total number of subscribers represents the total number of subscribers actively subscribing to our service, including subscribers who have suspended their account for a particular season of the year because they are temporarily away from their primary residence and subscribers who are in the process of relocating and commercial equivalent viewing units.​

    From 1Q 2008:
    Subscriber Count. The total number of subscribers represents the total number of subscribers actively subscribing to our service, including seasonal subscribers, subscribers who are in the process of relocating and commercial equivalent viewing units. In March 2008, we implemented a change in DIRECTV U.S.' commercial pricing and packaging to increase our competitiveness. As a result, during the first quarter of 2008, DIRECTV U.S. made a one-time downward adjustment to the subscriber count of approximately 71,000 subscribers related to commercial equivalent viewing units.​
     
  4. damondlt

    damondlt New Member

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    Looks like Premium channels are a big hit again.
     
  5. cypherx

    cypherx Hall Of Fame

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    Thanks to the added HD upgrades and HD VOD library boosting.
     

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