Well maybe they could add a software update to the format button that pushes a 16:9 picture back to 4:3, thus undoing the stretch-o-vision you hate. My TV can do that but it involves picking up it's remote and using the format button on that. I personally like stretch-o-vision as it helps against uneven phosphor wear on my plasma. My Samsung Plasma from 2007 has image retention issues and you can see where the black bars are for a bit after they've been on the screen for awhile. It's just image retention (it goes away eventually), not burn in... but I wouldn't take my chances on making that permanent.