True, but it would depend on the context. I don't see any particular evidence, for instance, that channel preferences/priorities would be particularly impacted by the differences between this community and the "everyday customer". Do you have any evidence in that area to offer? And as I've mentioned before, the other thing D* will have to look out for is what it was crowing about in 2008-2009 --all the people who came to D* because cable was lagging badly in HD. Those initial contracts are expiring every month now, and cable is no longer lagging in most areas of the country by anything close to what was the case two years ago (if at all). Very few of those people were inspired by Sunday Ticket to make their move, and their cableco will be whispering in their ears about Double Plays and Triple Plays and etc.