You know, it is actually the fault of those damned consumers. If they just ignored the announcement by Tivo that they were making a new DirecTV Tivo and it would be out by a certain timeframe, there would be no disappointment. It is all the consumers fault for believing Tivo. That seems to be what your argument boils down to. Now, why would Tivo even make the announcement if it was not some level of commitment. The result is that consumers delay decisions based upon the expectation that something is coming. The FACT is that announcements such as the one Tivo made affect consumers' decision making. The FACT that you are ignoring is that the target of the announcement is the consumer and you have to think the way THEY think, not some semantic strawman you are making about legal commitment dates and order dates.