Check out the 'LIL Market List' tab in the TPN Map Excel. According to Nielsen the "TV Households" for 2012 is: 229,320 for Lafayette, LA 223,620 for Monterey, CA 221,920 for Bakersfield, CA all three DMAs lost position (had a lesser count, or negative growth) from 2011 to 2012. You can disagree with how Nielsen defines a marketing area or perhaps how they count 'TV Households'. But remember, they apply the same rules from DMA to DMA. A whole lot of decisions are based on the Nielsen benchmarks. Now - why do you live 8 per house?