Going from $50 to $65 a month for the 'plus' package, and from $70 to $85 for 'max'. They said a while ago they were going to adjust the pricing so they were no longer losing money, I guess they've finally done it. The problem is, if the other companies like Sling are still willing to lose money in pursuit of market share they'll leave for those providers. At least until the competition gets tired of losing money. Not sure anyone ever thought low pricing that wasn't sustainable was a good idea anyway. It doesn't cost any less to deliver TV via streaming than it does via cable or satellite, the only difference is there is no install and the customer provides their own equipment. That will save some money on the added fees, but I wonder if cable/satellite would even be profitable if all they could charge was the base package fee and local/RSN fee, but not the 'HD fee', 'DVR fee', and fee per receiver that are huge profit centers for them. I imagine the others will follow, sooner or later depending on how much appetite for continuing to lose money they have, and people who want to cut the cord will have to REALLY cut the cord, and REALLY give up some of the programming that you simply can't get via streaming, not just switch to a different delivery method to get basically the same thing they had on cable/satellite.