I realize it's big ifs, but I'm suprised nobody will even admit that they would consider spending $30 for a PPV movie if: 1.) Day and date with theatrical release. (okay, MAYBE 7 days out) 2.) High bitrate 1080p,(higher than current 1080p PPV, much closer to blu ray ) 3.) Streamed lossless audio (DTS-MA or Dolby True HD, or uncompressed PCM...5.1 at least, but for blockbusters prefer 7.1). 4.) No video or audio hiccups whatsoever. Nobody may be able to do that yet, but it's not 10 years away, maybe less than 2 (provided, of course, you have the internet bandwidth to handle it since the movies would invariably need to be streamed via internet). But the point is, let's not kid ourselves. If you could meet conditions 1-4 in your own HT, I'm sure there are people here who would consider shelling out $30 for certain movies. I know I would. And of course, the point in admitting that is to show the studios/DirecTV the conditions upon which we'll accept this, rather than shoot down the idea completely. For me, I'd rather focus on the energy on what it will take for me to buy these PPV's rather than bashing the idea left and right.