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DIRECTV to launch premium PPV?

Discussion in 'DIRECTV Programming' started by RAD, Mar 2, 2011.

  1. pappy97

    pappy97 Icon

    Nov 14, 2009
    I realize it's big ifs, but I'm suprised nobody will even admit that they would consider spending $30 for a PPV movie if:

    1.) Day and date with theatrical release. (okay, MAYBE 7 days out)

    2.) High bitrate 1080p,(higher than current 1080p PPV, much closer to blu ray )

    3.) Streamed lossless audio (DTS-MA or Dolby True HD, or uncompressed PCM...5.1 at least, but for blockbusters prefer 7.1).

    4.) No video or audio hiccups whatsoever.

    Nobody may be able to do that yet, but it's not 10 years away, maybe less than 2 (provided, of course, you have the internet bandwidth to handle it since the movies would invariably need to be streamed via internet).

    But the point is, let's not kid ourselves. If you could meet conditions 1-4 in your own HT, I'm sure there are people here who would consider shelling out $30 for certain movies. I know I would. And of course, the point in admitting that is to show the studios/DirecTV the conditions upon which we'll accept this, rather than shoot down the idea completely. For me, I'd rather focus on the energy on what it will take for me to buy these PPV's rather than bashing the idea left and right.
  2. Crow159

    Crow159 Member

    May 23, 2007
    Check my earlier post. My family would jump on it in a heartbeat if it was the same day or slightly delayed from theatrical release. The $30 would be worth it to stay home and not have to go to the theaters to see a movie we're really excited about.

    To me, $30 is simply too expensive for 2 months after theatrical release and 1 month before Bluray release.

    The arguments made in favor of this model are contradictory IMO. Wait two months to watch the movie in the comfort of your home but don't wait 1 more month for a better quality, cheaper, and own forever bluray.

    The studios could make a mint with this idea if it was implemented correctly.
  3. Laxguy

    Laxguy Honi Soit Qui Mal Y Pense.

    Dec 2, 2010
    A lovely Freudian typo..... [Is there such a thing?]
  4. Maruuk

    Maruuk Hall Of Fame

    Dec 4, 2007
    $30 is what a movie date costs when you add in popcorn and a couple of drinks. Actually that's closer to $40.

    Movie theaters are dinosaurs. They're going the way of drive-ins. We're just in the awkward transition stage from movie theaters to home theaters right now. Just like going from VHS to DVD was weird.

    Die smelly, sticky-floored, badly-projecting, distorted-audio, rude-audienced, disease-promoting phone-booth-sized hellholes...DIE!
  5. scott0702

    scott0702 Member

    Nov 25, 2006
    Los Angeles, CA
    My thoughts are that if it is just me watching then not worth it. If it is the two of us watching, then maybe when you take into consideration the gas to the theater and then the temptation of buying drinks and popcorn. If you have a group of 4 or more then it is completely worth it and everyone can absorb the cost.
  6. Athlon646464

    Athlon646464 Gold Members DBSTalk Gold Club

    Feb 23, 2007
    Uxbridge, MA
    The current prediction for gas is $6 per gallon plus by this summer...

    Having some friends over to see the movie makes sense as well. Reminds me of when we used to sneak into the drive-in with a load of friends in the trunk... :lol:
  7. pappy97

    pappy97 Icon

    Nov 14, 2009
    Precisely. Imagine this model:

    Movies available 7 days after theatrical release, cost: $30.

    In commercial theaters, digital projection occurs with a file that is sent to the theaters and then a server plays that file.

    Imagine that for $30, you get a file to download to your PC/server/PS3/whatever. The file contains complete blu ray quality video + audio (including lossless audio like DTS-MA or Dolby True HD). The file (or set of files) is like 25-50GB, so essentially a blu ray disc rip (movie and audio only, no features).

    Once you start playing this file, the DRM on the file makes sure that 48 hours later, the file is no longer playable. Thus you can't take this file and put it on torrents (Well you could place an unplayed file on torrents, but why would anyone do that?).

    Assume the file is on ultra high speed servers from the studios, so you are only limited by your own d/l bandwidth in terms of how quickly it's on your system and ready to watch once the 7 day exclusivity period ends.

    [Assume it's a 50 GB file, that's an extreme case since BD discs are max 50 gb these days, and the movie + audio is probably only 20-30GB] Now for some people it will only take 12 hours or less to download, for me it would take 12-24 hours, for others it might take several days. But nevertheless, almost simultaneous with theatrical release, you have a blu ray version of the movie at your home/home theater/whatever. Start playing it whenever you want, but as soon as you do, you start a 48 hour clock that once it expires, the file is a worthless waste of space on whatever device you are using.

    In this model, if I offered DVD quality (which I wouldn't because I want to promote higher quality and the theater owners would happy that I added a barrier of some kind), I would do it for $20. Everything else is the same except that the file is much much smaller and of course, no lossless audio, just a barebones DD 5.1 track.

    Sign me up for that in a heartbeat (For certain movies, in my house with my wife that means animated movies she wants to see but doesn't want to be surrounded by kids, and $30 is cheaper than 2 tix to Gold Class Cinemas). I imagine that kind of model would have the studios still cashing in from the box office and this new additional revenue stream. Given this model for premium PPV doesn't make it very accessible to tweens and teens, the commercial theater's bread and butter audience will still be flocking to movie theaters like they always do. BUT this model brings in cash to the studios from people who abandoned theaters a long time ago.
  8. Sim-X

    Sim-X Godfather

    Sep 23, 2009
  9. fluffybear

    fluffybear Hall Of Fame DBSTalk Club

    Jun 19, 2004
    I personally would prefer to see a pricing structure int he way of:

    $30 - Day movie is released to theater
    $25 - Day 7
    $20 - Day 28
    $15 - Day 60 to 74

    Movie is then pulled and for say 90 days after which it comes out on DVD and PPV.
  10. djzack67

    djzack67 Icon

    Sep 18, 2007
    I like that
  11. tecumseh

    tecumseh Cool Member

    Jan 17, 2009
    This new option poses quite the dilemma. Do my wife and I want to pay $30 to see this movie on my 50 inch screen, or should we drive to our local 2nd run theater, pay $2 each to see it, and have it show on a big screen? It's a rough decision, really...

    (and by rough, I mean insanely easy):lol:
  12. pappy97

    pappy97 Icon

    Nov 14, 2009
    Oooh, I like that! :D We here at dbstalk need to get paid the studios, we're helping them come up with even more ways to print money. :lol:
  13. Laxguy

    Laxguy Honi Soit Qui Mal Y Pense.

    Dec 2, 2010
    Paid by the studios- me like!

    Another idea: DirecTV in concert with the studios could institute bidding (via the remote or web page) on the show. "My family will pay $18 for Jaws 15"....
    ....A few more seconds..... "Accepted!" "Push blue button to continue."
  14. tonyd79

    tonyd79 Hall Of Fame

    Jul 24, 2006
    Columbia, MD
    They could sell tokens for $.75 each and each bid costs a token.....a movie and a game show in one!
  15. May 6, 2011 #155 of 177

    Rob Icon

    Apr 22, 2002
    I am going to make a 30 seat home theater and charge the neighbors $1.50 a piece to watch Directv Premium PPV. But I will make my real money off concessions. ;)
  16. May 6, 2011 #156 of 177

    Laxguy Honi Soit Qui Mal Y Pense.

    Dec 2, 2010
    Too low! They'll smell a rat. Charge 50 cents less than the local matinee, then you'll have 'em eating out of your hand, literally and figuratively.

    Don't use real butter, and do recycle the popcorn containers! Go Green! Sodas, $6.50! Hooooo-Aaaaaaah!
  17. May 6, 2011 #157 of 177

    zimm7778 Hall Of Fame

    Nov 11, 2007
    I saw the 3 movie offering today. Nothing worth $30.
  18. May 6, 2011 #158 of 177

    dtv757 Icon

    Jun 3, 2006
    will the hangover 2 be available ?? that would be a cool movie to watch at home
  19. wbarrett56

    wbarrett56 Cool Member

    Mar 11, 2008
    I almost got suckered by this. Went to watch The Adjustment Bureau tonight and it said $29.99. I even called to maek sure my system was not messed up. Holy cow... has DTV lost their minds???

    My disappointment is sky high right now.
  20. dtv757

    dtv757 Icon

    Jun 3, 2006
    I think the price is reasonable. Just think to go to movies just for tickets for a premier weenend/weeeknight is like $10 or more per person. So a family of 4 is $40 or for $30 watch movie at home. Also cook or order pizza way cheaper that overpriced popcorn drink candy at theater

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