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DIRECTV To Present at the Morgan Stanley Technology Media & Telecom Conference

Discussion in 'DIRECTV General Discussion' started by RAD, Feb 24, 2011.

  1. Joe C

    Joe C Godfather

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    Any info on how this is going to work ? Will the ad come from the sat or somewhere else ?
     
  2. RAD

    RAD Well-Known Member

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    Since it's only going to be with DVR's my guess is the ad would be pushed to the DIRECTV portion of the harddrive and then when it's time for the ad to be played the DVR would insert that in place of the programming from the dish.
     
  3. Jaspear

    Jaspear Godfather

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    I could be wrong, but that sounds like a recipe for disaster....or at least, unintended consequences. I'm glad I'm in one of those 'not worth the bother for the return' small markets.:)
     
  4. Stuart Sweet

    Stuart Sweet The Shadow Knows!

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    I don't know how this will finally be implemented but I do know it has been in the works for a very long time and when it does come down, it will probably be invisible to the watcher.
     
  5. RAD

    RAD Well-Known Member

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    Why do you think that?
     
  6. Jaspear

    Jaspear Godfather

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    Just the general 'if something can go wrong, it probably will' principal. A hundred or so channels with insertion capabilities across 50 markets, a few million PVRs, dozens of commercial spots for each market and maybe even time of day or specific program requirements for each spot....... I'm not saying they won't get it right, but it sure seems complex. Not to mention actually selling that inventory in all those markets. I hope they've got somebody else lined up to do that for them.
     
  7. jacmyoung

    jacmyoung Hall Of Fame

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    They already do so without issues. I have seen several ad insertions when watching our local stations, while those were specifically DirecTV ads inserted, the complexity of doing so is not so different.
     
  8. paulh

    paulh Godfather

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    D* does have successful experience inserting local weather content via DVR on TWC.
    Although does that mean D* will also disable DVR functions during local content playback, like TWC?
     
  9. Joe C

    Joe C Godfather

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    I hope this new unwanted "feature" does not make my HR22 any slower.:nono2:
     
  10. Jaspear

    Jaspear Godfather

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    I'm not aware of any satellite or cable operator inserting local spots - promo or otherwise - on retransmitted local OTA stations. Giving away valuable inventory to satellite operators would be the last thing a local station would ever agree do to.

    As for national cable channels, DirecTV inserts mostly without issue (Except for occasionally inserting a 60 second spot in a 30 second 'hole'.); everybody gets the same spot on the same channel on all receivers at the same time. What they are planning is a horse of an entirely different color. I'm not saying in can't be done, but the traffic manager is going to have a whole lot more to do when this launches, not to mention the technical changes needed to get a much more complex traffic system running across multiple markets on a sub set of receivers installed and operating smoothly.
     
  11. Doug Brott

    Doug Brott Lifetime Achiever DBSTalk Club

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    I have no idea when/how DIRECTV intends to implement a wireless solution. However, RVU is an IP-based technology. There really is no reason why you couldn't stream RVU over a wireless network unless the wireless network just couldn't keep up.

    However, that would require that the RVU client have some sort of RVU server on the other end. As far as I know, the only RVU system DIRECTV is working on is the one that was demonstrated @ CES - the HR34. Will be interesting to see how this product evolves.
     
  12. RAD

    RAD Well-Known Member

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    Dripping...
  13. RAD

    RAD Well-Known Member

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    Not much from a technology standpoint was said.

    - Was talking about the whole home media server and first called it the HR35 before correcting himself to say HR34 (is the replacement for the HR34 already in the pipe somewhere or was it truely a mistake?).
    - Second half of the year for the DIRECTV RVU client.
    - Second half of the year for streaming via NOMAD.
    - Second quarter should see the roll out of the DIRECTV streaming portal for watching movies.
    - For inhome streaming should see about 10 more channels added to the iPad app soon.

    Don't know if I missed anything else, fell asleep part way through.
     
  14. Steve

    Steve Well-Known Member

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    Thanks for the summary, RAD!
     

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