DirecTV to rebrand The 101 as Audience Network

Discussion in 'DIRECTV Programming' started by Coca Cola Kid, May 13, 2011.

  1. May 14, 2011 #41 of 124
    Coca Cola Kid

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    What does any of this have to do with the 101 changing names?

    :backtotop
     
  2. May 15, 2011 #42 of 124
    Jeremy W

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    ABC doesn't own ESPN. Disney owns both ABC and ESPN. It's also a horrible example, because Disney eliminated ABC Sports in favor of ESPN.
    They're not keeping the Versus name, that's the whole point. Once hockey is done, Versus is gone.
     
  3. May 15, 2011 #43 of 124
    Coca Cola Kid

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    Again what's this have to do with The 101/Audience Network??? Stop hijacking the thread.

    :backtotop
     
  4. May 15, 2011 #44 of 124
    Santana

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    Pretty sure the Beatles derived the name from the root word Beat, as in a song beat, and not the beetle. Not a Beatles fan, just what I heard.

    The Lakers made more since when they were in Minneapolis, the Land of 10,000 Lakes.
     
  5. May 15, 2011 #45 of 124
    SPACEMAKER

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    I don't care what they call it as long as they keep providing great HD programming.
     
  6. May 15, 2011 #46 of 124
    Avder

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    A 'laker' is more of a noun. It means someone who goes to or lives at a lake. Minnesota has tons of lakes in it. Minneapolis also has a lake in it.
     
  7. May 15, 2011 #47 of 124
    reweiss

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    How about using this acronym: THe aUDience Network
    THUD
     
  8. May 15, 2011 #48 of 124
    alnielsen

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    Laker is also the term for the large ore & coal boats (ships) that traverse the Great Lakes.
     
  9. May 15, 2011 #49 of 124
    Jeremy W

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    It's discussing the renaming of a channel, which is what this topic is all about. Stop with your false hijack accusations.
     
  10. May 15, 2011 #50 of 124
    RACJ2

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    It started with a post that had an analogy about the 101 name change. And just like in the thread for new HD channels and many others, things go off on tangents and this one is no different. For example, I found this post in the HD channels thread, but nobody told him to get back on topic.
     
  11. May 15, 2011 #51 of 124
    RACJ2

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    OK, I stand corrected. Then it is a good analogy to what NBC is dong with VS. Comcast is eliminating the VS name and will use new name, presumably NBC Sports. Just like Disney eliminated ABC sports in favor of the ESPN name.
     
  12. May 15, 2011 #52 of 124
    SPACEMAKER

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    ^Fail.
     
  13. May 16, 2011 #53 of 124
    trainman

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    I don't care what they call it, just as long as they keep "The Wire" on until they've gone through all five seasons.

    And it would be nice if the on-screen "bug" didn't get much bigger/more prominent.
     
  14. May 16, 2011 #54 of 124
    harsh

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    Dilbert would be doing a facepalm.
     
  15. May 16, 2011 #55 of 124
    Brian_R

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    Fixed. :nono:
     
  16. May 16, 2011 #56 of 124
    n3ntj

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    D* is renaming The 101 to The Audience Network in their effort to offer the channel to Comcrap in a trade to get the rights to carry CSN Philly (soon to be NBC Sports Philly).. ;)

    Calling it "The 101" would not make sense to cable customers...
     
  17. May 16, 2011 #57 of 124
    fjames

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    The Beatles didn't change their name to "Electric Music Band" and the Lakers didn't change their name to "Basketball Player Group, Male."

    The name won't matter in the end, but changing from such a hip, self-defining name like "The 101" to whatever, goes far in showing the thinking at the top.

    I mean, they actually think it's a good thing to take the channel from an exclusive, recognizable effort and bury it in the guide so it's just another part of the mess. I guess if they're going to genericize the content and location, they might as well do the same to the name :D
     
  18. May 16, 2011 #58 of 124
    Mike Bertelson

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    Alright everyone, back to topic.

    :backtotop

    Mike
     
  19. May 16, 2011 #59 of 124
    James Long

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    Press Release:
    http://investor.directv.com/releasedetail.cfm?ReleaseID=577708

    DIRECTV's The 101 Network Becomes The Audience Network on June 1

    New Name, New Look, New Logo on Tap For DIRECTV's Original Programming Network


    EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Beginning June 1, DIRECTV's The 101 Network will transform itself into the Audience Network and become the new home for DIRECTV's exclusive programming, which includes some of the smartest, most daring entertainment on television. The Audience Network will be accessible in 19.4 million homes on channel number 239.

    The newly-branded network will focus on maintaining DIRECTV's growing commitment to providing subscribers with premium programming that can't be seen anywhere else. The name change and new look unveils shortly before the new season of Damages and will include a new on-air presence and will be supported by a robust marketing campaign that includes broadcast, print and online media.

    "We've spent the last six years building this network into something very special," said Derek Chang, executive vice president of Content Strategy and Development at DIRECTV. "DIRECTV is the only television operator who provides customers with a premium quality entertainment channel for free and the new name perfectly captures who we are doing this for, specifically our demographic, the DIRECTV audience.

    In 2006, DIRECTV entered into the original programming arena with CD USA, a weekly, one-hour music performance series featuring the hottest music artists of the day based on the UK hit CD UK. In 2007, DIRECTV adopted the NBC daytime drama Passions and produced exclusive, original episodes of the eclectic soap opera. And, in 2008, DIRECTV changed the television landscape by partnering with NBC to produce and air three additional seasons of the Emmy Award-winning series Friday Night Lights.

    Throughout the years, the network would become known for a television version of the nationally syndicated sports radio hit The Dan Patrick Show, giving new life to respected, critically acclaimed programming (Friday Night Lights, Damages), turning American audiences on to quality programming from other countries (Underbelly from Australia, Mutual Friends and No Heroics from the United Kingdom, Call Me Fitz from Canada) and revisiting highly respected shows that deserved another look (complete season runs of Wonderland, Smith, The Nine, Eyes, The Wire, Oz and Brotherhood). In the coming months the Audience Network will announce a number of unique, high-profile series and specials from well-known producers.
     
  20. May 16, 2011 #60 of 124
    Coca Cola Kid

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    It'll only be on channel 239? What will be on channels 101, 334 and 500 then?
     

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