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DirecTV to rebrand The 101 as Audience Network

Discussion in 'DIRECTV Programming' started by Coca Cola Kid, May 13, 2011.

  1. May 17, 2011 #61 of 124
    SPACEMAKER

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    So obviously they will convert 101 and 334 to hard core porn...

    Sent from my Eris using DBSTalk
     
  2. May 17, 2011 #62 of 124
    Avder

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    Well great, now I'll have to redo my series link for Call Me Fitz to channel 239 from 101.
     
  3. May 17, 2011 #63 of 124
    Bluto17

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    I might watch this channel more than any other non-OTA channel. I don't care what they call it. But channel 239? I guess I need to change a bunch of season passes. Wire, Underbelly, Damages, Fitz...
     
  4. May 17, 2011 #64 of 124
    tonyd79

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    Wait and see how they do it. They can migrate old channel numbers to new channel numbers in a way to preserve the recording options. Not sure if they can do it if they merge channels. Can't recall that happening before.
     
  5. May 17, 2011 #65 of 124
    fjames

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    h ttp://www.variety.com/article/VR1118036944

    A promo campaign for the Audience Network rebrand will begin rolling out on DirecTV on Monday. The spots will point viewers to find it on channel 239, rather than 101, because the 239 slot puts Audience Network in the neighborhood of USA, TNT and TBS on DirecTV's lineup -- the same viewers that Chang and Long want to draw to Audience Network (it will still be available on the 101 channel, among others).

    h ttp://news.morningstar.com/all/ViewNews.aspx?article=/DJ/201105131553DOWJONESDJONLINE000478_univ.xml

    While Audience Network will remain on channel 101, it will also run on channel 239, in between other popular networks such as USA, TNT, TBS and FX.
     
  6. May 17, 2011 #66 of 124
    djzack67

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    Weeeeeeeeeeee
     
  7. May 17, 2011 #67 of 124
    espnjason

    espnjason Armchair Referee

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    I'd tell you what, the "Audience Network" should try and get America's Most Wanted at its normal timeslot. That would be a coup d'etat to the network establishments.
     
  8. May 17, 2011 #68 of 124
    QuickDrop

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    It's a lame argument, but "the 101" just sounds cooler than "The Audience Network." Given that cable companies own most of the basic cable networks, I understand why DirecTV would want to create a "basic" channel of their own to sell, but the name is horrible. They might as well call it "The People who Watch Television Network."
     
  9. May 17, 2011 #69 of 124
    JoeTheDragon

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    There are other shows that they need to save / pickup.
     
  10. May 17, 2011 #70 of 124
    tonyd79

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    Content is king. Who cares what it is called. Really.
     
  11. May 17, 2011 #71 of 124
    Billzebub

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    Wait, what? I like "The People who Watch Television Network."
     
  12. May 17, 2011 #72 of 124
    tonyd79

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    PWWTN.
     
  13. May 18, 2011 #73 of 124
    anleva

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    DirecTV must care considering they are going through the trouble and expense of doing a channel re-brand. Obviously they think a new name and developing a brand for the channel is worth something.
     
  14. May 18, 2011 #74 of 124
    Athlon646464

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    AUNET
     
  15. May 18, 2011 #75 of 124
    Athlon646464

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    Sounds Australian......

    :grin:
     
  16. May 18, 2011 #76 of 124
    tonyd79

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    Yeah. Well. Marketers have to do something. But what it really comes down to is content.
     
  17. May 18, 2011 #77 of 124
    mreposter

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    Au is the symbol for gold.
    Not that that has anything to do with the rebranding...

    If you want to see the likely new logo for the network, check out this page:
    http://www.directv.com/DTVAPP/content/101
     
  18. May 18, 2011 #78 of 124
    Athlon646464

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  19. May 18, 2011 #79 of 124
    anleva

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    Build a better mousetrap and the world will come knocking at your door ;)
     
  20. May 18, 2011 #80 of 124
    YKW06

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    It should.

    "AuNET: The Gold Standard in Satellite Programming"

    Sure sounds better than using the full name. The full name makes it sound like it'll show a bunch of people watching other shows....
     

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