It wouldn't surprise me that Viacom is facing the same situation that AM/FM radio is in this country. Basically, we have an entire generation growing up that, for the first time since the 1930s, does not listen to radio on a daily basis. Given my own college-age daughter's experience, perhaps we are looking at a generation that also does not watch near the television that we who came of age in the 70s did. Indeed, with the rise of Hulu and such services, we can see that their programming is delivered to them only on demand, when they want it, where they want it. They will not sit still for advertisers filling their minds with desires they didn't know they had, at least, not from the pictures from a glowing box in the corner of the living room. I will certainly accept that fact that part of the huge drop in ratings for the Viacom channels are due to their incompetent program decisions (Who did take the music out of MTV, anyway?). But programs can be changed. Neither Viacom nor anyone else can change the attitudes of a culture that has begun to reject the commercial television formula. I get the feeling that we are watching an economic tsunami appear on the horizon, at least for the media giants. If indeed those who control the economy are refusing to accept the concept of television and/or radio with stand-alone commercial announcements, then we are witnessing a change of historical events in the American economy. Perhaps....just perhaps...we are watching the water on the beach recede, before the following wave washes away what we know today as the mass media. Frankly, I hope I'm wrong, for TV is how I put bread and butter on the table. But if I'm right....oh, brother.