Spin spin spin my man. Directv is spinning facts just like viacom is spinning facts. Both are probably be mostly truthful. But its that mostly part you have to take with a grain of salt. How reasonable does it sound to you for someone to just blanketly demand 30% more - in this economy - without giving anything additional? Sounds like stupid business to me, and say what you want, but you dont get to be Viacom or Directv, or any of the rest of the Fortune 500 on the back of stupid business decisions.