The reality is that Viacom and others offer "free" content on the Internet because they are hitting tv distributors for huge fees. If tv distributors no longer pay those fees, the days of free Internet content will end. This is the issue AMC is facing with DISH as well. On one hand these media companies want huge increases from telco, satellite, cable and at the same time giving their programming away for free or pennies on the dollar to Hulu, Netflix, etc. you can imagine that the companies paying billions for that content are asking why if the company they are buying it from gives it away for free. Imagine you filling up your tank for $80 and the next three customers into the gas station get it for free. Maybe a bad analogy, but you understand. The media companies need the money to create shows, produce sports, buy sports fees, pay employees, etc. At the same time, demanding one side of the model pay billions to fund all that stuff and then give it away for free at the same time is ultimately a killing proposition for them long term. They trade dollars for pennies.