Commercial advertisers have delivered "free" television programming to American viewers since the beginnings of tv. The phrase "brought to you by..." or "sponsored by..." has real significance to tv advertisers. They bring "free" tv to your living room, in return, you watch their commercials -- at least, that's the model, the way it's supposed to work...the price we pay for free tv. Subverting the free tv model by skipping commercials is like going sneaking into a movie theater or walking into a retail store, ripping the price tags off the merchandise and walking out with the goods without paying. Either way, it's stealing.