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Discussion in 'General DISH™ Discussion' started by phrelin, May 15, 2012.
I had a JVC VCR that did this, and it works very well.
Ahhh ReplayTV, we knew thee well. Sadly, it was WAY ahead of it's time.
DISH must just LOVE it's attorneys and feels they just don't have enough work yet to keep them busy.
Many of you assume that Dish will lose this battle in court. Where Replay ran afoul was in deleting the commercials - the argument could be made that by doing that, they were modifying a copyrighted work without permission. Dish retains the commercials, and they make the user select the auto-hop feature with each use. As such, they are making no modifications to the recording, and the viewer is in control of the process.
My only fear is that the networks will require the disabling of the 30-second skip as a condition for carriage. The barn door is now open for negotiating software features as past of transmission consent. They could even require recordings to be deleted 24 hours after airing if they chose. Now these moves would be very anti-viewer, but arguing against auto-hop is also anti-viewer, and that doesn't seem to stop any of the networks from griping. We may see the day when DVR technology is effectively eliminated by contract. And the courts wouldn't say boo about it.
I think that's where Dish's position legally is going to be strongest.
Other DVR's have features that allow users to skip commercials, and they have for years. Dish simply made it into a much more refined and streamlined process. Like the man said, the commercials are still there for anyone who chooses to view them.
A judgement against Auto-Hop could well set a precedent that ripples through the industry and affects every DVR on the market that has a skip feature.
I can see why the industry is fighting it. It's a lot of money to them.
HERE's what happened to the last company that made a device that skipped commercials. It's bankrupt, not necessarily due to lawsuits, but it just shows Dish is in for a long road of legal battles. Frankly, I'd rather use my skip button than fund the millions in legal fees it's going to cost both sides. I don't like commercials either, but I realize it pays the bills. So I think we have a good system and that Charlie needs to play nice. Otherwise we'll all be paying more in the end.
What I can't understand is why TV networks just don't forgo on traditional commercials and put there products in the TV shows then selves. "The Big Bang Theory tv show" is a great example of how it's done. Dell laptops, Alienware laptops and XBOX360's are always being shown on this show, and it's advertising at it's best.
Charlie is many things, but stupid is not one of them.
Imagine a situation where he has all the networks "hopping" mad about this and they want blood in the next round of negotiations. Well, he then agrees to remove the feature from future devices (can't penalize existing users), but they agree that 30-second skip and FF though commercials is OK.
Bing bang boom, he just got them.
What's a VCR?:lol::lol::lol:
You know, I have a huge VHS collection and my niece asked what are these, I said there movies. She asked can we watch one, I said no, because I don't have a VCR to play them, she said then why do you have all of these tapes? Good question:lol:
Product placement is getting out of hand too. Maybe Charlie can come up with a device to automatically fog/blur/digitize brand names and logos during the program?
I would rather see product placement any day of the week over 6 + minutes of commercials every half hour while watching live TV
Companies pay a lot of money and donate a lot of products to have placement...
If this trend keeps up with cutting out commercials, I think we will end up with more product placement, as well as embedded advertising--either banners through the bottom of the show--like they do now with other show promos, or we will end up with a 15 second spot during the show telling us how good that coca-cola tastes or how great the latest ED drug works. just what we need during scripted tv shows...
^^ I'd LOVE to see somebody find a way to kill banners and bugs!!!! Some of them are so big they cover significant portions of the show.
That harkens back to the Golden Era of TV. Remember when the lead cast member would hold up a product and talk about it?
I remember seeing that as a youngster, vaguely...
Would you say that your viewing of Discovery networks has increased, stayed the same or decreased lately?
For my part, I've largely lost interest in their offerings as a bundle.
Even without Auto-Hop, there's a pretty big premium paid for the first commercial slot in each break. Subsequent commercials don't get much attention either due to disinterest or people skipping out.
In the Golden Era, shows were typically sponsored by a single company and the commercials were built in to the program.
I have to say that I really appreciate the more recent programs that were done this way. One of my favorites was the tie-in with ABC's American Dreams and Ford Motor Company.
Some of the programs that I've seen doing the product placements have sucked at it.
Fringe was by far the worst I've seen. It was like the products were shoehorned into the script as an afterthought or a rewrite.
I didn't think we could Auto-Hop on Discovery anyway.
Again, this isn't like replaytv though. The networks don't even need to sue. All they need to do is refuse to renew any contracts and dish will be out of buisness and will cost them far less than sueing dish anyway. Why sue when you don't need to. And this would guarantee them winning, and would guarantee that a bad (for the networks) court ruling wouldn't give all DVRs encouragement to follow dishs path.
Dish isn't doing anything illegal... but the networks can choose to not renew contracts with Dish if they think they will lose more money in ad revenue when the advertisers renegotiate rates vs lost subscription money from Dish subscribers.
Dish isn't doing anything illegal... but this is a bite-the-hand-that-feeds-you scenario to some degree.
Keep in mind too that Dish has a conflict of interest here with AutoHop... because Dish sells ad spots itself that it inserts during commercial breaks... so Dish may be undercutting its own advertising revenue here!