I can't believe the illogical panicking here. All of these hypotheticals are will never happen. There is no way that the BigTen Network can survive if only Direct(which is basically paying NOTHING FOR IT) and some small cable companies(probably getting a cheaper rate than $1.10 as a loss-leader for the real prizes of Comcast, TWC, and Dish) take it. Frankly, it's Comcast alone that holds all the cards. If they say no, the BigTen network folds. It's that simple. They won't be around past September for you to switch to DirecTV. I really don't see how Rupert and the BigTen Network can win this battle. Comcast has all the cards here. Why would Brian Roberts give in to the BigTen Network. What does he have to be afraid of? How can he lose? Hopefully this battle will be the turning point in over-priced sports TV contracts. The people paying for this network are the little old grannies who never watch even NFL games let alone BigTen football. I personally called that phone number 866-IWANT-B10 and left a message for Charlie, but I just bashed away at the BigTen Network and supported Charlie. Go Charlie, Go Brian Roberts, and Go Comcast.