Dish/DTV: Interesting article about Retrans

Discussion in 'General Satellite Discussion' started by techguy88, Oct 8, 2019.

  1. techguy88

    techguy88 Well-Known Member

    Mar 19, 2015
    Interesting article about retransmission fees explains how agreements for locals works for traditional MVPDs (like Dish/DTV) and vMVPDs (like Sling/AT&T TV Now). Explains how CBS was able to pull all CBS local stations from AT&T TV Now regardless if they owned them or not. Meanwhile ESPN now costs an average of $11.08/subscriber :eek:

    Is the Retrans Cash Cow Running Low?
  2. slice1900

    slice1900 Well-Known Member

    Feb 14, 2013
    The difference in how vMVPDs pay (paying the network who pays the station rather than the other way around) is interesting.

    A few years ago a local station (which was then one of the rare independently owned network affiliates) was in a dispute with Directv, and claimed one of the things Directv wanted was streaming rights, which they said was not possible for them to offer. Sounds like the networks never licensed streaming rights to their affiliates, so when Directv Now et al want to carry them they had to go to the network for the network programming.

    Presumably they still have to go to the station as well though, for stuff like local news and high school sports they might show. And who knows how they handle syndication like the local station showing Friends reruns. No wonder the offering of locals from vMVPDs is much more spotty than satellite.
  3. James Long

    James Long Ready for Uplink! Staff Member Super Moderator

    Apr 17, 2003
    An increasing portion of the fees charged by affiliates for retransmission is being passed through to their networks. Having the network charge and then pass some of the fee back to the station fits that model.

    If I remember correctly one of the issues in the TV writer's strike a few years ago was compensation for "new media" digital distribution. The concept that network content is licensed to local broadcasters for OTA retransmission only is not new. Many stations who set up their own streams can only stream content they create (such as local news) and there are still limits on what can be included in that streaming. (Some news stories many be from sources that license for OTA retransmission and not streaming.)

    Perhaps as we move forward networks will take more control over their content and get between the affiliates and traditional MVPDs (if the FCC allows).
  4. slice1900

    slice1900 Well-Known Member

    Feb 14, 2013

    Yes but it is easier for the providers since they only have to negotiate one contract per broadcast network, who they already have to negotiate with anyway for their O&O stations and cable networks they own. For those negotiations, Sinclair's leverage with the RSNs and Cubs channel doesn't matter.

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