I get a newsletter with reviews of high-end audio and video equipment. They recommend buying 3D displays only because they give the best 2D images. They will compare 3D experiences of one display vs another but I have yet to see any of their reviewers say 3D is more than a gimmick which isn't likely to ever be universally popular. Seperately I've read business stories noting 3D hasn't been the savior the movie industry expected for theaters either. I would agree. Never been overly impressed with the big screen presentations I've seen.