I always bring this up every quarter too... We know Dish lost XX customers... and we know DirecTV lost YY customers. What we don't know is... Where did XX and YY go? Did they go to cable? FIOS? Did they swap from Dish to DirecTV and vice-versa? Only if we knew where each lost subscriber went would we have a better picture of why they left and what could be done. IF, for example, the lost customers just went to the other carrier... then they might go back next quarter! They could be the "hoppers" who keep wanting a better deal and jump ship on a semi-regular basis. Similarly, we don't know where the "new" additions came from. Maybe DirecTV is getting people to convert from cable or FIOS at a better rate than Dish does, and maybe that accounts for better DirecTV additions. Or maybe DirecTV is doing a better job at getting customers who are newly entering the market to purchase their services. We really just don't have enough of a picture to make any concrete conclusions on the data we are given. As to the percentage... that's sometimes a misleading statistic. Dish has about 5 million fewer total subscribers than DirecTV so if they lose the same quantity of customers, Dish will by default have a higher percentage of churn. There might be nothing Dish can do about that. The emerging market might be that each provider will lose 750,000 customers each quarter no matter what they do... It might not be a quantity they can change (for all we know, since we don't know why the churn is happening)... and frankly the only reason DirecTV "appears" to be doing better is because they are adding more customers than Dish is lately. Perception says DirecTV is doing good... but the reality might be fools gold, and maybe DirecTV is luring customers with promises that they can't follow-through, and in a year DirecTV will have a mass exodus once people get out of their 2 year contracts. Note, I'm not saying I know anything with certainty.. but speculating, IF DirecTV makes grand promises and signs you up for 2 years... then we won't know until 2 years from now if DirecTV has really grown its subscriber-base meaningfully. IF all those customers leave in 2 years, then in hindsight these numbers today will look inflated. Bottom line... we just never know the whole picture and it's hard to draw a real conclusion at our level.