Other than using the word "SUCK" for its SHOCK VALUE I see little more than typical marketing rhetoric in Dish's latest promotion. Michael Neuman says he's targeting "unhappy cable TV watchers." If that's the goal it should be pretty easy to achieve with relatively little cost since they're already UNHAPPY. How about setting your goals a little higher Michael? Go after the 90% of cable users that are SATISFIED because they see nothing significantly better that DBS has to offer. Announce that Dish is implementing a new improved antenna system designed to improve satellite reception and take advantage of MPEG4 technology which significantly improves the ability to deliver HD programming. Tell them that Dish intends to quadruple the amount of HD content available in 2006. And that any existing Dish subscribers who require HD equipment upgrades will be given priority consideration with free or minimal cost options. The latest Dish Promo offering is nothing more than what has typically been offered in the past. Take a risk. Pace Dish against the top of the pile, not the bottom.