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Do You Have Premium Channels?

Discussion in 'DIRECTV Programming' started by mluntz, May 19, 2011.

Do You Subscribe to Premium Channels?

  1. Basic channels with NO premiums

    0 vote(s)
    0.0%
  2. Premiere Package

    168 vote(s)
    47.9%
  3. Individual premium movie subscription

    183 vote(s)
    52.1%
  1. tonyd79

    tonyd79 Hall Of Fame

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    But when they changed their FLAGSHIP PRODUCT (which is what you are telling DirecTV to do), they stumbled.

    Your analogies are telling DirecTV to find new products and to not stick with the tried and true basic HD. Do MRV, do streaming, do video on demand, do mobile video...

    Oh wait, they are making change and innovating. Meanwhile, the guy telling them to innovate is saying they should do so by adding HD channels that have been around for years.

    (Just tweaking you. I find it hard to accuse DirecTV of standing still. I would like more HD but saying not adding basic HD is standing still while they continue to stay abreast or ahead of the rest of technology seems flawed to me.)
     
  2. zeus

    zeus Legend

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    DirecTV is selling 200 channel capacity. No really, they are...

    They can do so, because of infrastructure.

    I don't think we should digress with this fact, but the reason they are seeing "boom" right now is because of an investment years ago.

    They were able to add a bunch of basic HD channels last year and that's great.

    Now what happens forward is a different story should they use all that bandwidth for Cinema and PPV being it will be some time before they have more infrastructure to compete with "land based" carriers.

    D12 was a stimulus to the brand and with any economic stimulus, there is lag. D* is seeing the gains from that investment, but the question is for how long being they are currently out foxed by their competitors in the basic HD landscape.

    Where did I say DirecTV should change their flagship product? And even more interesting, what is DirecTV's flagship product? The Audience network?

    Interesting response, but you got it wrong. DirecTV's is a corporation that subsists because of the diversity of its channel offerings and the quality of those offerings, much like Coca Cola Inc. stays profitable by being a presence in every niche with engaging quality products.

    The larger your field, the more crops to harvest...
     
  3. QuickDrop

    QuickDrop Hall Of Fame

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    Jul 20, 2007
    Excuse me but I'm a customer of DirecTV; I don't work for them. As such, my opinions come as someone who is a customer not a stockholder. When Comcast, Dish Network, Fios, AT&T, Cox, etc; go out of business because they have signed contracts with more basic channels providers than DirecTV I will take your "but the investors are making money", so what some customers want doesn't matter argument seriously. Otherwise, you are essentially saying, "screw customers; we are making money; that's all that matters to us." It's not an argument anyone would want to publicize; and I doubt it's an argument that DirecTV would want used in their name.
     
  4. QuickDrop

    QuickDrop Hall Of Fame

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    Jul 20, 2007
    It's easy and fun to ignore what someone actually writes and pretend you are responding to something else.

    I wrote

    I wrote "some people." I didn't write everyone, no matter their side on this issue.
     
  5. bige104

    bige104 Cool Member

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    Jun 6, 2006
    Premium package and HD extra pack
     
  6. tonyd79

    tonyd79 Hall Of Fame

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    S'okay. :)
     
  7. sigma1914

    sigma1914 Well-Known Member DBSTalk Club

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    They're not screwing customers because a couple channels aren't in HD. Come on! This over-the-top rhetoric is ridiculous.
     
  8. dlt4

    dlt4 Godfather

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    No premiums, just Total Choice, and I only watch about a half-dozen of those.
     
  9. tonyd79

    tonyd79 Hall Of Fame

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    Uh, no. I don't know anyone who bought DirecTV because of capacity. That was a silly ad that only meant "more is coming." Anyone who didn't look at the actual offering is a fool. I never buy futures.

    You need to pay attention. They took down Cinema for Shorts. Probably are going to for Cinemax, too. Hmmm. Just what was said long ago. Use the bandwidth to make money and take it down for something else when you need it.

    Still disagree. I don't buy a Honda because they built a new plant. I buy it because it fits what I want at a price I can afford. The end result is what you buy, not the infrastructure. Yes, they have the infrastructure so they could deliver the product but given that D12 did NOT add a bunch of product, I find it very hard to say that they are riding a customer wave while ignoring other long term planning where they changed their approach to customers to find long term stable customers to lower churn. I will bet on that as more of a factor than capacity.


    Funny. Got a chuckle out of me. No, their flagship product is satellite programming. Gee, you know, the one that their logo is based on? Ask them what their core competency is and they will tell you satellite TV.

    Uh oh. If DirecTV focused its future on channel offerings, they are going to have a problem. They have to compete with the Netflixes, the Amazons, the Hulus of the world as well as have alternate delivery mechanisms and platforms. I find your recommendation to be more akin to Ford/Taurus and buggywhips than DirecTV's, actually.

    Here is the bottom line....DirecTV does not feel that the return they would get on adding AMC is worth the investment at this time for the deal they are getting. And that is the name of the game. That is not sticking your head in the sand as they are adding other channels. Those they feel are worth it to them based upon expected income AND cost. Sounds like good business to me.

    Again, how can you complain about a company not moving ahead when they obviously are. Maybe they are moving too fast (I can see that argument) but that kind of destroys the Detroit/Ford/Japan car analogy.
     
  10. QuickDrop

    QuickDrop Hall Of Fame

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    Again, read my post. I characterized your post and said it was something DirecTV, as a corporation, wouldn't want said in their name.

    DirecTV isn't advertising how much money they make for investors and using it as the ultimate excuse for any customer complaints. A few posters on this forum are doing that and I'm criticizing that.

    If anyone has any doubts, here's my quote

    I highlighted certain sections for those who need it. I hope this makes my original point even more obvious.
     
  11. Satelliteracer

    Satelliteracer Hall Of Fame

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    Yeah, conventional wisdom sometimes points in that direction but keep in mind that a lot of folks use television as their entertainment especially in a down economy. They may cut back on going to the movies but for $13 a month see a ton of them on Starz or whatever. Yes, the argument can be made that folks can also go to Netflix and do that same, but some folks aren't wild about their streaming quality or don't have a robust enough connection. We've found through our own data that a number of customers don't want the hassle of sending DVDs back and forth.

    For some, its the right answer to go Netflix or whatever. For many others, the ability to just grab the remote, sit down and have it all at their finger tips without broadband, etc, etc is the preferred method.
     
  12. zeus

    zeus Legend

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    So what is the point of making capacity the center of your marketing campaign, unless of course you are trying to deceive people.



    I'm fine with this approach.



    Again with your analogies. Again, misguided.

    Adding a new satellite is not like duplicating an auto plant as the end product is not the same. It is more in line with adding a new manufacturing plant for microchips with a smaller die size (that in turn offers more flops per cm at lower wattage.)



    "Satellite programming" is the term that describes their portfolio of channels in which they have purchased the rights to broadcast. Their business is based on investment in these contract holdings as well as infrastructure.



    I can always complain when money leaves my bank account for a product being it purchases me a place at the table as a consumer, however fleeting or minimal.

    That said, you are right. I do feel they are moving ahead.
     
  13. ddebrunner

    ddebrunner AllStar

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    Actually I think they did change it. Directv established themselves as the HD leader and now have moved on from that to not focus on having the most HD channels. Thus they are successful because they are willing to adjust their strategy, really it's the folks who are continue with most HD channels as the key strategy may be out to fail.
     
  14. sigma1914

    sigma1914 Well-Known Member DBSTalk Club

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    Very good point. They haven't adjusted too much, though, as sports is still their bread & butter.
     
  15. mdavej

    mdavej Hall Of Fame

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    According to SNL Kagan, in '10, there were about 100 million Pay TV subs in the US, almost 29 million HBO subs, 18 million Sho subs and 17 million Starz subs. That's roughly 30% if you consider some overlap for Premier subs and either/or for individual package subs. So the assertion that most people aren't premium subs is correct.

    I personally see very little value in premiums since they show the same second rate movies over and over which I could get for much less from other sources if I wanted. I can even get much of the original programming from other sources with a little patience.
     
  16. mdavej

    mdavej Hall Of Fame

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    That's why I subscribe to Dish but own DirecTV stock. I reap the shareholder rewards resulting from DirecTV's unwillingness to add basic HD, yet I get to watch all the basic HD I want ;)
     
  17. sigma1914

    sigma1914 Well-Known Member DBSTalk Club

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    Hmm...SR says otherwise.
     
  18. Sim-X

    Sim-X Godfather

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    Premier, I like recording movies and having them on my DVR and I won't ever record a movie on basic cable, bla.
     
  19. Satelliteracer

    Satelliteracer Hall Of Fame

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    [​IMG]


    Just playing with you, but "innovation" for the sake of innovation doesn't always work. D* innovates all the time by the way....new products, new services, etc.
     
  20. Satelliteracer

    Satelliteracer Hall Of Fame

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    Having spent 3 years in the automotive industry right out of college, working directly with Ford, Caterpillar, Detroit Diesel, GM, Cummins, etc, etc....I'll politely say it was a LOT more than just that. Management made mistakes, the unions made mistakes, the competition, etc, etc.
     

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