Why couldn't the author decide to get more by charging the same price for an eBook as for printed, and instead of passing the "savings" to the consumer, pass the savings to the author? That should be a choice too... and if the market will bear it, that should be ok. Not necessarily. As I was saying earlier... People have this innate desire to associate "worth" and price... so a book that debuts at $10 is perceived by many to not be as good of a book as one that debuts at $20. I'm not saying *I* think that way... but many consumers do. Many consumers think that if a book (or any product) is better, it will cost more. Think about your brand name clothing vs non-brand name clothing where much of the quality is the same, but people will pay more for a name brand like Nike than they will for a generic shoe. When you go to a bookstore (if you still do)... do you look first at the Best Seller List? or the bargain bin? The books in the bargain bin are there because they aren't selling and are lower in price... thus the assumption by many consumers that books marked at a higher price "must" be "better"... again, not my thinking, but something many consumers use to make decisions. Not necessarily. Many eBooks (at least the ones in the ePub format) can be read on your computer with free software... and you already have a computer apparently On the flip side... if you buy books, it is true you don't have to buy an expensive shelf... but you have to put them somewhere... unlike eBooks that reside on whatever device you use to read them (like your PC) that is already taking space for other uses. And this is one place where eBooks lose, just like digital downloads... If you read a book and want to share it, give it away, or sell it... you can... but you can't with an eBook unless it was a free one with no DRM that is public domain intended to be shared. eBooks are growing on me... but there are still some things I like having on my bookshelf as a real book.