Good Value of course is for every person to decide. For Lazy Senior, TV service is a commodity like a bottle of milk or a gallon of gas. Cheapest always wins. If Lazy had his way he would not have Dish or Directv service as he is quite comfortable watching Netfix and OTA. Unfortunately for the pocketbook Mrs. Senior sees things differently... Before signing a 2 year contract I sit down and figure out what the total 2 year cost for satellite service is going to be for both DTV and Dish. The NEW Customer deal always saves me $300 -$500. Plus I get the added benefit of new equipment and usually free Premiums for 3 months or so. The value of being a New Customer is $aving$ for me. FWIW both DTV and Dish love having me back as a New Customer even though I have churned many times. I never try to hide the fact I have been a previous customer. They WANT me back as a New Customer. Honestly I would not churn if it were not for the fact that I can save lots of $$$. Remember, I don't make the rules. DTV and Dish do.