In contrast to adding more VOOM channels that you prefer? Yeah, I suspect it's a much better business decision. No one signs up for Dish to get TREASURE. Some people will stop signing up for Dish if Direct has SciFi HD and they don't. I originally signed up for Dish because SciFi and Comedy Central were in the lowest tier plan in contrast to DirectTV being in the next tier up. I'm not alone in terms of viewing habits. ps. Way to be obnoxious.