Ford has already announced that they are going to quit the Fusion and the Taurus in favor of SUV and PU types. Keeping the Mustang and 1 tiny car / SUV. GM is supposedly talking about that also. Look at the discounts they offer on TV a lot of the time. How can they do that ? They can because they are way overpriced. My 2012 Kia Forte was $19,000 drive out. They are close to that still with discounts of course. $30,000 drive out would be my max I would pay.