I don't believe the #1 problem is the AT&T name. I believe the #1 problem is a corporate misconception over how much "Video" contributes to the well being of AT&T. Top management and some investors seem to see Video as a diminishing business with decreasing profits but overlooks the fact that Video is still profitable where other areas of AT&T are not. Perhaps new management not distracted with caring about the rest of AT&T will be better focused on making the new DIRECTV better. I am glad someone is willing to give it a shot.