Yes... but what many fail to recognize is that WE will be that different source of revenue. If ad revenue shrinks, then the other logical way for them to get money will be to charge the viewer. People seem to think they can get something for nothing without consequences. No. There is a HUGE difference between me recording something and having to manually skip (or ignore) commercials vs Dish implementing a feature that I can enable once and have it automatically skip all the commercials. Me doing it manually requires interaction... which means I have to be interactively watching... which means I might see parts of commercials while I skip/FFwd ahead and I might stop if something looks interesting. But the automatic skip means one jump across 95% of the commercial break... so I see virtually nothing... and have no reason to check a commercial out... and it does it for every break. That is why this is an issue. They can't force us to watch commercials. Even before the DVR, and before VHS/Beta... you can leave the room during a commercial... but at least the commercial still played... and even with a DVR or VHS/Beta you had to see bits and pieces as you skipped past them manually. AutoHop results in automatic non-viewing once you turn it on... and giving viewers the ability to turn it on means more people will do it than if they had to do it manually. People are inherently lazy and might leave the remote down during a commercial break or forget to skip... but AutoHop takes that away with a big "do you want to enable" banner at the beginning and once you say yes it is Calgon go away (to paraphrase an old commercial) for commercials for that show. I completely understand why the networks don't like this... and Dish is not only applying it just to OTA channels via satellite and not ALL commercial TV... but they are only applying it during primetime, which is probably when those networks make most of their revenue. So... Dish isn't really about providing a feature to customers who "want to skip commercials" as much as they are about sticking it to those four channels. It's fine... but everyone should be aware there will be backlash. When the networks lose these lawsuits (and they should lose them)... expect higher prices to come immediately on the next negotiations with each one. That is where this will head in a hurry.