I certainly don't disagree with any of that, other than the "nobody ever said" part. There are certainly several here attempting to portray DirecTV as some sort of hero in this. DirecTV's motivation for resisting the increase is exactly the same as Newscrops for seeking it, yet we're supposed to perceive this as a struggle between "good" vs. "evil". Obviously, the best thing that can happen for subscribers is that DirecTV negotiates the lowest carriage rate possible. That may help keep the next annual increase lower than if they had not. But, just to pose a different question: Let's assume that DirecTV is successful in that, what does Newscorp do then? Do they bite the bullet and continue providing everything that they do currently, or do they make changes to account for the loss in revenue?