You are missing the point. The consumer's bill is getting so out of hand, if the MSO's continue to take on 40% or 50% (or in local channel disputes, 400%) increases, then customers will leave. When DTV is having to spend nearly $850 in Subscriber Acquisition Costs just to get one customer, they need healthy margins to recoup that investment. If their programming costs are going up more than 10% each year and they are only able to pass on about 4% to consumers, their margins are shrinking which make that investment into new customers even more daunting. This is about the future and sustainability. These channels are coming down, at least everything I'm hearing in the industry is these babies are coming down with 99% certainty. How long it lasts, no one knows but DTV is prepared for it to last a long time.