It should be pretty clear to those who make decisions at DIRECTV that the way that they have handled the free HD issue and the renewal of the free HD credit has been a true blunder, and this thread alone should provide evidence to that effect. This thread has now been going on for 3 months, and it has 2340 posts. It is quite clear that the way that DIRCTV has handled this issue has hit a raw nerve with many of its customers. Even though I know that only a small fraction of DIRECTV customers visit internet forums, threads like this are still customer relations nightmares for DIRECTV. Regardless of whether there might be good reasons why DIRECTV feels it needs to do things the way it does, customers are never going to be happy when something that was given to them is taken away. Nor are they going to be happy when they see that others are getting different/better "deals" than they are getting, and the three month long life of this thread just shines a light on those things that leave a bad taste in the mouths of DIRECTV customers. Long before now, it would have been smart for DIRECTV to have regrouped on this issue because they are never going to come out ahead with regard to customer relations by continuing in the direction that they have gone so far. My guess is that DIRECTV's interests would be best served by announcing free HD for all, even if that means quietly rolling charges into increased programming package charges.